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所在平台: Udemy |
课程主页: https://www.udemy.com/course/email-marketing-strategy-class-a-z-design-your-own-strategy/
课程评论：没有评论
课程名称：电子邮件营销策略A-Z：设计您的最佳策略 课程概述： 本课程旨在帮助您理解电子邮件营销的基本原理和思维方式，从而自信地利用电子邮件渠道为您的业务推动持续而巨大的增长。课程内容极具实用性，提供10多个适用于任何业务的实用框架，使您能够灵活应用并将其转化为可操作的策略，包括名单构建、名单管理、电子邮件通讯、电子邮件自动化及电子邮件分析。 您将学习如何设置实际应用中的各项内容（如域名认证-SPF和DKIM、检查IP和域名声誉、A/B测试的设置等），并分析真实业务的电子邮件营销表现。课程提供包括Google表格和数据仪表板在内的模板手册，便于您轻松管理电子邮件营销活动！此外，流程图和检查清单将使概念易于理解并明确行动步骤。 如果您觉得电子邮件营销过于复杂，而常见的最佳实践并不适合您的业务，或者在业绩下降时不知该解决哪些问题，或是感到努力白费，收益低下，那么是时候参加这门全面的电子邮件营销策略课程。 课程内容包括： - 设计自身的电子邮件营销策略，适应不同情况的列表构建、电子邮件通讯及自动化。 - 理解电子邮件营销中的各种概念和指标，包括电子邮件投递率和名单管理等关键主题。 - 电子邮件营销基础：与其他渠道的差异、活动类型、选择平台的标准。 - 电子邮件送达率：如何确保邮件进入客户的收件箱。 - 电子邮件列表管理：如何增长、丰富及维护您的邮件列表。 - 电子邮件新闻通讯：如何发送客户喜爱的通讯。 - 电子邮件营销自动化：如何自动化销售并提高客户的生命周期价值。 - 电子邮件营销分析：报告、分析及优化营销表现。 此外，您将获得： ✔ 终身访问课程更新的权利 ✔ 与我直接沟通的支持（问答、直接消息等） ✔ Udemy结业证书 ✔ 30天退款保证，确保您无风险开始学习。 立即点击“立即购买”按钮，释放电子邮件营销的真正潜力，成为与客户互动的最具个人化和低成本的营销渠道！ 关于讲师： 我叫Anny，是一名增长营销专家，曾担任INSIDER公司的战略客户经理，这是一家由Sequoia投资的营销技术初创公司。在那里，我与多个大公司在客户关系管理、营销自动化及转化率优化方面进行了深入的咨询和实践。我的客户对我评价甚高，认为我的专业知识帮助他们提高了客户旅程及营销效果。
THIS COURSE HELPS YOU TO UNDERSTAND THE PRINCIPLES OF HOW THINGS WORK & THE MINDSET FOR GROWTH - So you can confidently own the email channel to drive massive yet sustainable growth for any of your business! HIGHLY PRACTICAL guaranteed: 10+ Practical Frameworks, applicable for any businesses make it flexible for you to apply and turn into actionable strategies in List Building, List Hygiene, Email Newsletters, Email Automations & Email AnalyticsOn-screen tutorials of how to set-up everything in real-life (domain authentication - SPF & DKIM, check IP & Domain Reputation, set-up A/B testing,...) and how to analyze email marketing performance of a real business! Template Handouts including of Google Spreadsheet & Data Studio Dashboard, ready for you to re-use and easily manage email marketing campaigns! Flowcharts make it easy to understand any conceptsChecklists make it actionable & clear of what to do (+a list of useful tools that you must know!!) Do you feel like Email Marketing is too complicated while those common Best Practices just don't always fit to your business?And the misery just keeps going on and you:don't know what problems to fix when the results go downalso don't know what to optimize more to make it even betterstruggle to grow massively without annoying customers & losing themfeel like your efforts are wasted because of low business returns?IT'S TIME TO POWER-UP WITH THE EMAIL MARKETING STRATEGY CLASS A-ZWhere you'll learn to: DESIGN YOUR OWN STRATEGIES in List Building, Email Newsletters & Email Automations, so you are able to make Email Marketing work just right for your business in any situation!UNDERSTAND EVERY CONCEPT & METRIC in Email Marketing - what they mean and how they relate, so you are able to know exactly what to do in every case! Including topics like: Email Deliverability, List Hygiene,.which have massive impacts on Email Marketing results, that you hardly can find in other courses! (INCLUDING: detailed instruction of how to choose an email marketing platform, how to do domain authentication for non-technical marketers, how to check IP & Domain Reputation, how to conduct Spam test & A/B test,...)WHAT YOU'LL LEARN EXACTLYEmail Marketing Basic: Differences vs other channels, Types of campaign, Criteria to choose a platform Email Marketing Deliverability: Get into Customers' InboxEmail Marketing Lists: Grow, Enrich & MaintainEmail Newsletters: Sending Newsletters that Customers will LOVEEmail Marketing Automation: Automate Sales & Increase Customer Lifetime ValueEmail Marketing Analytics: Reporting, Analyzing & OptimizingWhat's Next for Email Marketing: Recommendation Engine & Cross-channelYou'll Also Get:✔ Lifetime Access to course updates✔ Direct Support with me - via Q & A, Direct Message & more! ✔ Udemy Certificate of Completion ✔ 30 day money-back guarantee - so there's no risk to get started.HIT THE "BUY NOW" BUTTON TO UNLOCK THE REAL POWER OFEMAIL MARKETING - THE MOST PERSONAL & LOW-COST MARKETING CHANNEL TO ENGAGE WITH YOUR CUSTOMERS! About Me:My name is Anny - Growth Marketing Expert, an ex-Strategic Account Manager at INSIDER - a mar-tech startup funded by Sequoia, where I consulted and worked hands-on with many big companies in CRM Marketing, Marketing Automation & Conversion Rate Optimization.What my clients say about me:"While the e-commerce CRM is Anny's best expertise, she also has a strong knowledge on the technical side. Thanks to her rich expertise, I and my team could create ad-hoc / automatic CRM campaigns, improve customer journey, which all drove positive results." "With the skill of data analytic and marketing automation, she often gave us insightful reports, valuable suggestions to optimize onsite conversion rate, customer engagements, etc" "Anny always comes up with interesting insights, valuable ideas and trends that could be used practically in our CRM campaigns."
