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所在平台: Udemy |
课程主页: https://www.udemy.com/course/email-marketing-mistakes/
课程评论：没有评论
**课程名称：** 25个你会在邮件营销中犯的错误及如何修复它们 **课程概述：** 本课程是一门更新后的邮件营销课程，不仅涵盖了邮件营销的常见错误及纠正方法，还**新增了关于各国邮件法规的变化以及更多的营销错误**。在信息爆炸的时代，人们每天收到大量邮件，往往对新邮件感到厌倦。本课程不同于传统的数字营销课程，而是教你如何**“少做多得”**，在数字干扰无处不在的环境下，通过更有效的邮件营销策略，实现更好的结果。 课程将深入分析超过50个优秀的和糟糕的邮件营销案例，帮助你从他人的失误中学习，避免自己犯错。你将学到如何： * **获取用户发送邮件的许可** * **撰写极具吸引力的邮件内容** * **选择出色的邮件主题行** * **有效规避垃圾邮件过滤** * **选择最佳的发送时间和日期** 更重要的是，你将学会如何创造让订阅者**期待收到你的邮件**。 **学习成果：** 完成本课程后，你将能够： * **理解客户的行为模式** * **在众多干扰中抓住优质客户的注意力** * **以较低的时间和金钱成本，激发客户对你产品的热情** * **建立忠诚的客户群体，甚至成为乐于分享、期待你每一封邮件的“狂热粉丝”**
**UPDATED** - NOW INCLUDES CHANGES IN EMAIL REGULATION IN VARIOUS COUNTRIES AND EVEN MORE MISTAKES! How many emails do you get daily? A couple of hundred? Are you looking forward to receiving one more email? Guess what - your clients probably aren't so enthusiastic either. I run a digital detox business called Consciously Digital and think that people receive way too many useless emails these days. This is why "25 Key Mistakes You Make in Email Marketing" is NOT a regular digital marketing course. I will teach you how to do LESS, and not MORE email marketing (while getting a better result). This course is about how to do email marketing in an age of digital distraction, when your customers are overwhelmed by hundreds of messages coming their way. It's very practical: we will look at over 50 examples of well and poorly executed email campaigns, so that you can learn from other people's mistakes, instead of making your own costly ones. You will learn, how to ask people for a permission to email them, write a killer email copy, choose a great subject line, avoid spam filters, choose the best sending times and days - all the regular things. But most importantly, you will learn to create emails that make your subscribers look forward to hearing from you! As a result of taking this course, you will: • Understand how your clients act and behave online • Understand how to capture the attention of your best clients, no matter the distractions around • Know how to make customers excited about your product without spending much time or money on it • Learn how to build not simply a loyal customer base, but raving fans who are looking forward to every email you'll be sending, and will be happy to share them
