|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/email-marketing-for-charities-non-profits/
课程评论：没有评论
课程名称：非营利组织与慈善机构的电子邮件营销 课程概述：电子邮件是最有效且可靠的数字营销平台之一，根据直接营销协会的研究，每花费1欧元进行电子邮件营销，便可获得42欧元的回报。对于慈善机构来说，电子邮件营销具有极好的机会： - 成本低廉，易于采用的数字营销方式 - 能够与每个订阅者和支持者建立个人、直接的关系 - 对于推动在线捐款、活动注册等转化效果显著 - 结果可追踪和衡量，能够及时了解到每次营销活动的效果 - 不依赖第三方或不可预测的算法 本课程旨在帮助您的慈善机构启动这一有效的数字营销渠道：电子邮件营销。您将学习到： - 为什么电子邮件营销依然有效 - 电子邮件与其他数字渠道的比较 - 如何在您的组织中为电子邮件营销做案例分析 - 如何开始电子邮件营销 - 如何选择适合您慈善机构的电子邮件营销平台 - 数据保护和隐私的最佳实践 - 如何建立您的首次邮件列表 - 制作吸引人且引人入胜的邮件 - 如何写出有效的邮件主题行 - 邮件布局与图像选择 - 您需要关注的电子邮件指标 - 如何评估和改进您的邮件 - 增加邮件列表的免费方法 - 付费邮件获取方式 - 如何在网站上鼓励邮件注册 - 如何对订阅者进行细分以获得更好的结果 该课程不涵盖不同电子邮件营销平台的技术设置说明，这些可在注册平台时免费获取。本课程专注于最佳实践和有效邮件的策略。 您将获得： - 多个视频和文章 - 电子邮件营销程序设置清单 - 创建电子邮件战略的模板 - 有效邮件群发的指南 - 数据保护清单 - 诊断邮件表现问题的指南 - 电子邮件旅程规划模板等。 该课程适合： - 慈善机构、非营利组织、非政府组织、社区团体与活动 - 希望利用电子邮件营销推广活动、获得捐款和提高意识的筹款人、活动策划者和传播团队 - 慈善机构和非营利组织的数字和营销团队。
Email is one of the best and most consistent digital marketing platforms - the Direct Marketing Association has found that every €1 spent on email marketing brings in a €42 return. For charities, email presents a great opportunity:It's a cheap and easy to adopt form of digital marketingIt creates a personal, direct relationship with each subscriber and supporterEmail is great for conversions - it's hugely effective for driving online donations, campaign actions, event registrations and much moreIt's easy to track and measure - you can see the results and return on each email campaignUnlike social media, you're not reliant on a third party or on unpredictable algorithmsThis course is all about getting your charity started with the incredibly effective digital marketing channel that is email.In this course, you will learn:Why email marketing is still so effectiveHow email compares to other digital channelsHow to make the case for email marketing in your organisationWhat you need to get started with email marketingHow to choose the email marketing platform that's right for your charityBest practice for data protection and privacyHow to build your first mailing listCrafting attractive, engaging emailsHow to write email subject lines that workLaying out your emails and choosing imagesThe email metrics you need to watchHow to evaluate and improve your emailsFree ways you can grow your email listPaid email acquisitionHow to encourage email signups on your websiteHow to segment your subscribers for better resultsThis course does not cover technical setup instructions for different email marketing platforms - you can get those for free when you sign up for a platform! This course is all about learning best practice and strategy for effective emails.You will get:Multiple videos and articlesA checklist for setting up your email marketing programmeA template for creating your email strategyA guide to creating an effective mailshotA data protection checklistA guide to diagnosing issues with your email performanceA template for planning email journeysAnd much more!This course is suitable for:Charities, non-profits, NGOs, community groups, campaignsFundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awarenessDigital and marketing teams in charities and non-profits
