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所在平台: Udemy |
课程主页: https://www.udemy.com/course/email-marketing-automation-for-e-commerce/
课程评论：没有评论
Coursera 课程《电子邮件营销：电子商务的销售自动化》内容摘要 本课程旨在帮助电子商务企业主和基于服务的企业解决在电子邮件营销中遇到的痛点。课程将提供***10个包含多个触点的自动化营销活动框架***，帮助您在更长的时间内与客户保持互动。 课程内容涵盖： * **发送什么（What to Send）：** 提供10个自动化营销活动框架，每个框架都设计了多重触点，旨在让您的品牌持续出现在客户视野中。 * **如何撰写（What to Write）：** 教授如何持续产生内容创意，永不缺乏写作灵感。通过一系列的练习和问题，帮助您挖掘企业内容，并始终有内容可以为客户提供价值。 * **最终目标（Goals）：** 完成课程后，您将拥有一个包含10个自动化营销活动的完整套件，这些活动足以覆盖全年的客户沟通。您将能够实现业务推广和产品销售的自动化，并明确知道何时发送、发送什么以及撰写何种内容的电子邮件。 课程将引导您进入实际操作，全面提升您的电子邮件营销能力。
What to Send So while creating this programme I spent a lot time talking to e-commerce owners and service based businesses, trying to understand what they're sticking points were. Firstly there was the issue of what emails to send. In this programme I'm going to give 10 automated campaign frameworks that have multiple touch points. All of these frameworks will allow you to stay in front of your customer for longer. What to write I'm going to cover a number of ways to consistently have something to say and never run out of ideas. While I can't give you the exact words to use, these exercises are a collection of ideas and questions that you can fill out to help you draw the most content out of your business and always have something to say to add value. Goals Ultimately when you've completed this programme you'll have a full suite of 10 automated campaigns to send out. These will easily fill up the entire year for your list. Promoting business and selling your products on autopilot. You'll always know what to say, what emails to send and a framework for when to send them. Ok, so now we're ready to get started, So let's dive into the first module.
