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所在平台: Udemy |
课程主页: https://www.udemy.com/course/email-marketing-a-z-mailchimp-masterclass-for-business-course-tutorial/
课程评论：没有评论
课程名称：使用Mailchimp的电子邮件营销 + 销售漏斗与文案写作 课程概述：本课程旨在帮助您掌握使用Mailchimp进行电子邮件营销的技巧和策略，帮助您建立目标受众的2000个订阅者列表。您将学习到：捕获电子邮件潜在客户的策略、设置Mailchimp账户、管理受众、创建注册表单（嵌入、弹出等）、发送营销活动、自动化、销售漏斗、文案写作、三种营销认知偏差等。 课程内容： 1. Mailchimp基础 2. 电子邮件营销基础（吸引注意力与说服客户购买） 3. 附加内容 - 三种营销认知偏差 为何选择电子邮件营销？在数字营销中，Facebook、YouTube、Instagram等平台众多，但由于信息量巨大，平台会过滤客户所看到的内容。这意味着您无法通过社交媒体的单一帖子覆盖所有受众。然而，通过发送电子邮件，您可以确保所有订阅者收到您的信息。 Mailchimp是最常用且功能强大的电子邮件服务提供商。在本课程中，我们将学习如何使用Mailchimp进行电子邮件营销，包括创建电子邮件列表、创建注册表单、将注册表单添加到网站和社交媒体、创建营销活动、发送电子邮件、阅读报告和分析、整合其他平台（如Facebook和Twitter）获取订阅者等。 文案写作部分，我们将学习如何撰写能够吸引人注意并说服他们采取行动的电子邮件。课程将教授遵循的逐步规则，帮助您制作强有力的标题或主题。我们还将研究潜在客户的特征、AIDA模型、主题中的认知偏差以及如何撰写令人信服的电子邮件内容。 在附加内容部分，我们将学习三种强大的营销认知偏差，帮助您撰写更具说服力的电子邮件，提升电子邮件营销的成功率。
Learn and master Email marketing using Mailchimp with powerful marketing tips and techniques which help you to jump forward and build a 2000 list of targeted subscribers.You will learn how to:Strategies to capture email leadsSetting up Mailchimp accountManage audienceCreate signup forms, embed, pop up,...campaignsAutomationGetResponseSales FunnelsCopywriting3 Marketing cognitive biasesAnd much more...Course Sections:MailchimpEmail marketing fundamentals (grabbing attention & convincing customers to buy from you)Bonus - 3 marketing cognitive biasesWhy email marketing?There are many different platforms out there for digital marketing like Facebook, YouTube, Instagram and so on. But because of the huge amount of information that exists there, those platforms try to filter what customers will see. This means that you can not get to all of your audiences with a single post through social media but on the other hand, when you send an email, you are 100% sure that all of your subscribers will receive your message.There are many different email service providers but the most common and powerful one is mailchimp. During this course we will learn how to use Mailchimp to do our email marketing and then we will focus on email marketing fundamentals, how to grab peoples attention and convince them to take action.Mailchimp:During this part we will learn everything we about how to use mailchimp for our email marketing such as creating email list, creating signup forms, add signup forms to our website and social media, create marketing campaigns and send emails, how to read reports and analytics, integrations, how to grab subscribers from other platforms such as Facebook and Twitter and much more.Copywriting:During this part we will learn how to write an email that grab people's attention and convince them to follow our request and buy from us. There are step by step proven rules that you can follow them in your email marketing. There are 6 formula to write a powerful headline or subject for your emails.We also will learn more about our potential customers, AIDA, Cognitive biases in subject and how to write convincing email content.What will you learn in the bonus section?In the bonus section we will focus on learning 3 powerful marketing cognitive biases which help you to write powerful and more convincing emails, increase your success rate in email marketing.
