Email Marketing A-Z: Grow your list with Mailchimp in 2024

所在平台: Udemy

课程主页: https://www.udemy.com/course/email-marketing-a-z-grow-your-list-with-mailchimp-in-2024/

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课程名称:电子邮件营销A-Z:2024年通过Mailchimp增长您的联系人列表 课程概述: 在21世纪,学习电子邮件营销为何变得如此重要?如果您已经有一定的基础知识,那么进一步深造是非常必要的。成为电子邮件营销的专家可以带来诸多优势:赚钱的机会、在大公司中晋升的可能性,以及在全球各地生活的稳定工作。想象一下,您可以在纽约、伦敦或东京工作,并实现自己的热情。电子邮件营销的误解早已被否定,如今它仍然处于最好的发展阶段,特别适合电子商务、在线销售和建立长期客户关系。 根据Statista的数据,2023年全球电子邮件用户达到43.3亿,预计到2026年将增长至47.3亿,电子邮件被认为是59%营销人员收入的主要来源。 课程学习内容包括: - 掌握完整的电子邮件营销流程 - 成为Mailchimp大师 - 制定成功的电子邮件营销活动 - 从初学者到专业人士的电子邮件营销自动化 - 将网站访问者转化为客户的战略 - 列表增长与销售提升方法 - A/B测试、电子邮件指标与分析 - 发件人声誉、SPF、DKIM、DMARC等技术 - 创建引人注目的内容,包括主题行、预览文本和设计 - 电子邮件营销的历史与基本概念 - 如何选择电子邮件服务提供商(ESP) - Mailchimp账户创建与观众管理 - 制作高效的提升表单与着陆页 - 使用Mailchimp进行邮件创建、优化与分析追踪 - 电子邮件内容的文案写作与视觉设计 - AI在电子邮件内容创建中的应用 - 个性化与细分策略在电子邮件营销中的重要性 - 电子邮件营销的A/B测试与最佳实践 该课程不仅限于学习,电子邮件营销室还将提供持续的支持和职业发展建议,帮助学生实现职业目标。我们邀请您开启电子邮件营销之旅,发现巨大的成长潜力!

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Why should you learn email marketing right now?If you already have some knowledge, then you should develop it. These are not just thoughts but a response to the realities of the 21st century.By becoming an expert in email marketing:1. You can make a lot of money2. Become an in-demand specialist and have a career advancement within large corporations3. Live an exciting life that combines living in different cities in any part of the world with a stable jobImagine the possibilities of working in New York, London, or Tokyo, all while doing what you love. Later, you can even start your own business if you want.Years ago, there was a misconception that email marketing was outdated. However, time has shown that email marketing is at its best development times. Email marketing is fantastic for eCommerce, online sales, and building long-term customer relationships.According to Statista, in 2023, the number of global e-mail users amounted to 4.33 billion and is set to grow to 4.73 billion in 2026. The total number of emails sent and received in 2022 was more than 333.2 billion. Already in 2023, the number is at 347.3 billion. Also, email is the greatest source of revenue for 59% of marketers. What will students learn in this course?Master the Entire Email Marketing Process From Start to FinishBecome a Mailchimp MasterCraft Winning Email Marketing CampaignsEmail Marketing Automation: From beginner to proConvert Website Visitors Into Thousands of Clients With Irresistible Lead MagnetsGrow Your List & Boost SalesA/B Test, Email Metrics, AnalyticsSender Reputation, SPF, DKIM, DMARCAI Tools You Can Use In Email MarketingCreate winning content: impactful subject line, preview text, design DetailsAn Overview of Email Marketing, History, and Basic ConceptsWhat is an ESP, and What Problems Does it Solve?What You Should Know Before Choosing an ESPTen Leading ESPs Worth ExploringLead Generation, Lead Magnet, Opt-In Form, List BuildingOpt-In Form PromotionHow to Create a Mailchimp AccountHow to Create a New AudienceHow to Add Existing Contacts to Your Mailing ListHow to Create Opt-In Forms with Form BuilderHow to Create Pop-Up FormsHow to Create Embedded FormsHow to Create Landing PagesHow to Create Segments and Tags in MailchimpHow to Create, Optimize, and Send Emails in MailchimpHow to Create Automated Journeys in Mailchimp and Send Triggered Messages with ThemHow to Track Your Analytics in Mailchimp: Automated Journeys, Email Campaigns, Landing Pages, etc.The Importance of Content in Email MarketingCopywriting Methods of Email ContentSubject Line: Deciding Factor in Email MarketingThe Role of Visual Design in Content for Email MarketingAI in Content Creation for Email MarketingEmail Marketing MetricsHot Lead Exchange StrategyPersonalization and Segmentation in Email MarketingGuide to Personalization and Segmentation in Email MarketingA/B Testing in Email Marketing and How to Use it in MailchimpA Comprehensive Guide to A/B Testing in Email MarketingA/B Testing Idea ExamplesStep-by-Step Development StrategyHow to Choose the Right DomainHow to Set Up Your Business EmailWhat is the Sender Reputation, and Why is it Important?How to Improve Sender ReputationWhat are SPF, DKIM, DMARC, and BIMI, and Why Should You Have Them?Email Marketing Room We go beyond email marketing training. We provide ongoing support and answer your questions so you can achieve your career goals. Our students receive free career advice on topics like job search strategies.Launch your email marketing journey and unlock explosive growth! The Email Marketing Room team welcomes you as a student. We know you'll love this Course! This is just the beginning of your email marketing journey with us.

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