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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ella-the-entrepreneur-small-business-101/
课程评论：没有评论
课程名称：创业者Ella：小企业101 课程概述： 在这门课程中，我们将介绍Ella——一位充满激情的创业者，她深入婴儿尿布分销的世界。Ella的故事不仅仅是关于纸箱中的尿布，更是关于财务策略、聪明投资和稳健风险的信息。让我们一起探索她的创业历程！ 课程内容： 1. **分销的第一步**：Ella的旅程始于成为一家知名尿布品牌的授权分销商。为了抓住这个机会，她需要满足一些特定要求： - 投资一车货物——2200个纸箱。 - 确保有零售店进行业务操作。 - 购买必要的ICT设备，包括电脑和打印机。 - 雇佣至少两名员工支持业务运营。 在拥有41600美元的储蓄后，Ella意识到她离目标仍有一段距离，因此向银行申请了相同金额（41600美元）的贷款，贷款期限为24个月，年利率为9%，每月偿还。 2. **明智的投资**：Ella把她的83200美元资本进行了以下分配： - 商品（库存）：33000美元（2200纸箱 x 15美元） - 翻新ICT设备：300美元 - 零售店租赁（1年）：36000美元 - 家具及配件：400美元 - 流动资金：13500美元 这样的战略投资为她的创业之旅奠定了基础。 3. **销售进展**：Ella的生意逐渐取得了进展： - 第一个月：售出500个纸箱。 - 第二个月：售出1000个纸箱。 - 第三个月：售出1500个纸箱。 每个纸箱售价30美元，每个月Ella根据上个月的销售数量补充库存，严格遵循“无赊账销售”政策，确保业务的财务安全。 4. **运营成本**：为支持业务，Ella雇用了一个店经理和一名销售专员，分别的月薪为3000美元和1500美元。她还每个月投资2000美元用于在线营销，吸引新客户，并每月支出500美元用于其他运营成本。 5. **成功计算**：在课程中，您将学习如何： - 计算每个单位售出的毛利率。 - 确定盈亏平衡点。 - 计算前3个月的税前利润（PBT）。 - 估计第3个月底时银行账户的现金余额。 - 评估第3个月底时店内的库存价值。 如果您无法正确回答上述问题的任何一个，这门课程将帮助您理解如何解答并将所学知识应用于自己的商业中。Ella的旅程不仅涉及数字，更是关于韧性、适应能力和明智决策的故事。快来加入她的商业冒险，探索创业和财务智慧的世界，一起发掘成功的关键！
Meet Ella, a driven entrepreneur who's taken the plunge into the world of baby diaper distribution. Ella's story is not just about diapers in cartons; it's a tale of financial strategy, smart investment, and calculated risk. Let's dive into her entrepreneurial adventure!The Leap into DistributionElla's journey began when she became an authorized distributor for a reputable baby diaper brand. To seize this opportunity, she had to meet specific requirements:1. Invest in a truckload of products - a whopping 2,200 cartons.2. Secure a retail store for her business operations.3. Acquire essential ICT equipment, including a computer and printer.4. Employ at least two staff to support her business operations.With a savings pot of USD41,600, Ella was halfway there. But to fulfill all the prerequisites, she sought additional financial support from a bank. They offered her a loan in the same amount of her equity, USD41,600, payable over 24 months at an annual interest rate of 9%, paid monthly, with the principal loan amount to be repaid at the end of the loan tenor, 24 months from the date of disbursement.Investing WiselyElla put her USD83,200 capital to good use, allocating it as follows:Goods (Inventory) - USD33,000 (2,200 cartons x USD15)Refurbished ICT Equipment - USD300Retail Store Lease (1 year) - USD36,000Furniture & Fittings - USD400Working Capital - USD13,500This strategic investment set the stage for her entrepreneurial journey.Sales ProgressElla's business gradually gained momentum:Month 1: 500 cartons sold.Month 2: 1,000 cartons found new homes.Month 3: A whopping 1,500 cartons flew off the shelves.Each carton was sold at USD30 and each month, Ella replenished her inventory based on the exact quantity sold in the previous month. She adhered strictly to a 'No credit sales' policy, ensuring a financially secure foundation for her business.Operational CostsTo support her business, Ella employed a Store Manager and a Sales Associate, with monthly wages of USD3,000 and USD1,500, respectively. She invested USD2,000 monthly in online marketing to attract new customers. Additionally, she incurred USD500 every month on 'other running costs'.Calculating SuccessAs Ella, could you:1. Calculate your Gross Profit Margin per unit sold?2. Determine your break-even point?3. Calculate your Profit Before Tax (PBT) for months 1, 2, and 3?4. Estimate how much cash you will have in the bank at the end of month 3?5. Assess the value of your inventory in the store at the end of month 3?If you can't answer all five questions correctly, this course will help you understand how to do so and apply the knowledge to your own business.Ella's journey is not just about numbers; it's about resilience, adaptability, and calculated decision-making. Join her in this exciting business venture and explore the world of entrepreneurship and financial acumen. Let's crunch the numbers and discover the key to her success!
