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所在平台: Udemy |
课程主页: https://www.udemy.com/course/effective-product-management/
课程评论：没有评论
课程名称：高效产品管理 课程概述： 本课程深入探讨了产品管理在任何生产或销售产品的公司中的核心地位和重要性。在当今竞争激烈的全球经济中，详细的计划和战略对于确保产品在市场上的成功至关重要。 课程强调，产品管理的前提是成功的产品开发。产品开发是一个多步骤的过程，其中市场数据调研和研发是关键的起点。新产品开发经历八个阶段：创意生成、创意筛选、概念开发与测试、商业分析、营销策略开发、产品开发、试销以及商业化。一旦产品成功推向市场，产品生命周期便开始，此时高效的产品管理成为产品成功的关键。 高效的产品管理需要一支技术精湛、敬业奉献的团队，并运用诸如产品线修剪、产品线延伸和产品线特色化等策略。这些策略将有助于确保产品的市场成功。
Product management is very central and important to any company that deal in production of product or sell product to his/her target audience. The management of any product need a detail plan and strategy to ensure that the product is very successful in the market place. Competition is very keen in this global economy, now the world is one village so its very difficult to enjoy monopoly.The fundamental point here is that you cannot manage, a product until you develop a product in the first place, the development, goes through various process but first it important we data about the market so research and development is very central to product development. The process of new product development goes through eight stage before it becomes a product itself, they are idea generation, idea screening, concept development and testing, business analysis, marketing strategy development, product development, test marketing and commercialization. The product life cycle can start from here, then the said product can be managed.Good product management is keen to the success of the product hence you need a skillful and a committed team to manage the product, which should involved strategies such as line pruning, line filling strategy, line featuring etc. This strategies and more will ensure the success of the product.
