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所在平台: Udemy |
课程主页: https://www.udemy.com/course/effective-business-execution/
课程评论:没有评论
Coursera 课程《有效商业执行》旨在帮助学习者掌握将商业战略转化为实际成果的关键技能。 课程内容分为四个主要模块: 1. **理解基础知识 (Understanding the Fundamentals)**:本模块强调了战略规划与执行之间的重大差异,指出执行比制定战略更具挑战性。学习者将了解有效战略执行的基石,包括正确的领导行为、将合适的人放在合适的位置,以及建立执行文化。课程将探讨战略执行的难点,识别驱动因素和常见障碍,并学习识别有助于达成结果的领导行为,评估组织(领导层、中层管理和员工)是否具备支持战略执行的特征和人才。此外,还将阐述“执行文化”的内涵及其培养的四个关键步骤,帮助学习者判断其公司是否具备促进战略执行的有利条件。 2. **制定可执行的商业战略 (Crafting a Business Strategy that Execute)**:此模块聚焦于连接战略制定与运营执行的过程。学习者将掌握定义和开发具有可执行性的战略计划的工具。具体包括:明确使命、愿景和价值观;审视当前状况并创建战略方向陈述;根据主题选择战略举措并分配责任;以及将战略举措转化为战略目标并分配资源。 3. **将战略与人员和运营相联系 (Linking Strategy to People and Operations)**:本模块旨在弥合愿景与执行之间的差距。学习者将学习如何向员工清晰地沟通组织战略以获得他们的认同;如何通过将高层战略转化为个体任务来使人员和工作流程与战略保持一致;以及如何分析和培养员工执行组织战略所需的核心能力。通过遵循本课程的指导,组织可以有效沟通战略、赢得员工支持,并通过将战略与人员及运营相结合来提升业务执行力,确保计划的成功。 4. **监控和评估 (Monitoring and Evaluating)**:此模块区分了监控(衡量进展,确保执行符合目标)与评估(衡量成功)。学习者将了解系统地监控和评估战略的必要性,并学习如何在业务环境变化时进行必要的修订。课程将引导学习者完成监控战略执行的步骤,概述评估执行结果的过程,并教授如何在必要时有效修订战略。 该课程鼓励学习者积极参与,以提升其在商业执行方面的能力。
Welcome to the Business Execution course. This course includes the following sections: Understanding the Fundamentals, Crafting a Business Strategy that Execute, Linking Strategy to People and Operations and Monitoring and Evaluating.Understanding the FundamentalsThere is a substantial difference between strategy planning and execution. Creating strategy is a lot easier than executing it. You'll learn about the cornerstones of effective business strategy execution - correct leadership behavior, having people in the right roles, and creating a culture of execution.You'll begin by reviewing the reasons why executing business strategy is difficult. First, you'll become familiar with the drivers to strategy execution. Then you'll review some common barriers to strategy execution.You'll also learn to recognize leadership behavior that's conducive to delivering results. And you'll determine if an organization - leaders, middle management, and the workforce - is displaying characteristics that support strategy execution and has people in the right roles.Then you'll learn what a culture of execution entails and the four steps to create a culture that promotes business execution. With this knowledge, you'll be able to determine if your company meets the conditions that facilitate strategy execution.Crafting a Business Strategy that ExecuteThe process used to execute strategy links strategy formulation and planning with operational execution.First, you define and develop the strategy. Next, you align people and operations with the strategy. And finally, you monitor and revise the strategy. This course focuses on the first stage - defining and developing executable strategic plans.This course will give you the tools you need to define and develop strategy that executes. You'll learn how to define the strategy by clarifying the mission, vision, and values.You'll explore how to review the current situation and create strategy direction statements. Then you'll find out how to select strategic initiatives based on themes and assign accountability to those initiatives.Finally, you'll learn how to translate initiatives into strategic targets and allocate resources to initiatives.Linking Strategy to People and OperationsWithout a focused plan, a business strategy will remain a vision. But by clearly defining what you want to achieve and developing strategically executable initiatives, you can bridge the gap between vision and execution.In this course, you'll learn the principles for communicating your organization's strategy to help get your employees' buy-in. You'll also find out how to align people and work processes throughout your organization by translating high-level strategies into individual tasks.Finally, you'll discover how to analyze and develop the critical competencies that your employees need to execute your organization's strategy. Following the guidelines in this course can help your organization communicate its strategy and get the support of its employees.And by linking strategy to people and operations in your organization, you can improve your business execution to ensure your plan succeeds.Monitoring and EvaluatingMonitoring and evaluating are not the same thing. Monitoring measures progress, checking whether the implementation is on track and aligns with your objectives. Evaluating your execution is about measuring success.It allows you to adjust your plans and improve performance. Even the best- designed and best-implemented strategies can sometimes become obsolete as business circumstances change. It is essential, therefore, that strategy is systematically monitored and evaluated - and revised if required.This course takes you through the steps involved in monitoring execution of your strategy. It then outlines the process for evaluating the results of your execution. Finally, you will learn how to effectively revise strategy once you have determined that change is needed.That's it! Now go ahead and push that "Take this course" button and see you inside the course!