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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ecommercestartups/
课程评论：没有评论
课程名称：如何与Sramana Mitra一起建立电子商务初创企业 概述：1Mby1M方法论基于案例研究。在本课程中，Sramana Mitra分享了科技企业家的经验知识，为学生提供了与企业家、投资者和思想领袖坐在一起的机会，这些人提供了关于如何构建成功企业的宝贵见解。通过这些对话，学生们接触到探索创业之路的案例研究。Sramana对关键学习的综合和深刻分析为每次讨论增加了极大的深度。在后疫情时代，电子商务正在快速增长，并将继续蓬勃发展。如今，小商户不再在主街和市中心开店，而是开始建立电子商务网站。这一趋势将持续存在。 在本课程中，我将讨论一些最佳实践，和许多电子商务企业家交流，了解哪些是有效的，哪些可以复制，探讨一些趋势，并解决常见错误。首先，需要学习基本的初创企业方法论。我在Udemy上提供了许多课程，专门针对这一点。在本课程中请不要寻找重复内容。例如，电子商务是单人企业家的热门领域。您可以在我的单人企业家课程中找到具体的内容。 电子商务企业家经常利用“带薪启动”模式。我对此有单独的课程。双边电子商务市场已经成为一个重要趋势，我在另一个单独的课程中讨论了这个主题，而不在本课程中。在本课程中，我们将研究新商户如何启动电子商务业务，同时也会探讨已经在运营的电子商务商户如何扩展成更大的企业。在后者中，我希望您熟悉我的Web 3.0框架。我相信，通过将电子商务视为一个综合的网络体验，而不仅仅是一个纯粹的商店，可以构建令人印象深刻的企业。 关于客户获取，您将找到一些概述性的要点，但并不提供如何运行Facebook广告的详细指导。您可以在其他地方学习这些内容，而是更需了解如何成功运营电子商务业务。谷歌SEO和PPC广告活动也是如此，您需要知道如何管理这些。 渠道的概念很简单：您必须从某处开始。您可以选择在Shopify、亚马逊、eBay或Etsy等平台上开启您的业务。但您很快就会发现，今天的电子商务是一个多渠道的游戏。因此，您需要了解如何同时在多个渠道上运营。这会产生诸如库存管理、订单跟踪等复杂性。市面上有许多软件系统可以帮助管理这些问题。 让我们开始吧。1Mby1M课程都是以基于访谈的案例研究为基础，侧重于创新、商业模式、市场进入策略、验证原则以及企业家旅程中的各种细微差别。我们为企业家提供了丰富的机会，让他们从那些成功的企业家和支持他们的投资者那里学习实战经验的教训。
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.In the post Covid world, e-commerce is growing at a furious pace and it will continue to grow. Today, small merchants no longer open shops on main streets and downtowns. They start e-commerce sites.This trend is here to stay.In this course, I want to discuss some of the best practices, talk to a lot of e-commerce entrepreneurs about what's working and what's to be replicated, explore some of the trends, and address the common errors.First, basic startup methodology needs to be learned. I've offered numerous courses on Udemy in which this is addressed categorically. Please don't look for repeats of those in this course.For example, e-commerce is a very popular category for solo entrepreneurs. You should look in my Solo Entrepreneur course for specifics on that topic. Bootstrapping with a Paycheck is used extensively by e-commerce entrepreneurs. I have a separate course on that topic. Two-sided e-commerce marketplaces have become a very big trend. I cover that elsewhere in a separate course, not in this one.In this course, we look at how new merchants can start e-commerce ventures. Also, we look at how e-commerce merchants already doing business can grow into larger businesses.On the latter, I want you to be familiar with my Web 3.0 framework. I really believe that impressive businesses can be built by thinking of e-commerce not as a pure store, but as an integrated web experience. I have covered this topic here in some depth.On customer acquisition, you will find some overview points but not instructions on how to run Facebook advertising. There are many other places you can learn that, and yes, you do need to learn that to run a successful e-commerce business. The same applies for Google SEO and PPC campaigns. You need to know how to run those.The notion of Channels is simple: you have to start somewhere. You can start on Shopify, or Amazon, or eBay, or Etsy, or elsewhere. But, you will soon discover that e-commerce today is a multi-channel game. As such, you'd need to understand how to operate on multiple channels simultaneously. That creates complexities such as inventory management, order tracking, etc. There are software systems to manage those issues.Let's get going.The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.
