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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ecommerce-pricing-strategies-how-to-use-it-to-grow-business-training/
课程评论：没有评论
课程名称：Magento、Shopify、WooCommerce的电商定价策略！ 课程概述：许多人正在开展电商业务，但他们是否在正确地进行？机会在哪里？本课程将教授多种定价策略，旨在提升销售业绩。您将学习如何在WooCommerce、Magento、Shopify等电商平台或自定义网站上实施多种定价变更技巧，无论是使用免费插件或付费插件，还是手动操作而不增加额外成本。 课程中将探讨捆绑定价，您可以创建多个相似或互补商品的组合，并通过优惠券或邮件营销策略销售产品。此外，还将介绍优先定价，您可以优先考虑老客户、新客户或购买特定类别产品的客户，以促进产品销售。 选择合适的定价策略对于您的在线电商商店至关重要，您将需要尝试多种策略的组合，直到找到最佳选项。定价策略是您业务的核心组成部分，但是否所有新手都能理解这一点？显然，没有。没有定价策略的营销是毫无意义的，您将理解为何相同产品、相同价格但巨额营销却没有销量。 那么，是否应该基于生产成本或竞争对手来定价？市场因素和客户价值又如何影响定价呢？在本培训项目中，您将学习到多种技巧，帮助您实现销售的飞跃，并获取更多的新客户。需要注意的是，并非所有的定价策略都是相同的，即便是针对同一产品，您也可以采用不同的组合，例如单独销售产品或与其他互补产品进行捆绑销售。
Many people are conducting eCommerce business but are they doing it correctly, where's the opportunity, this is where you will learn about different pricing strategies to grow your sales.It has given multiple price changing techniques you can implement on WooCommerce, Magento, Shopify and other eCommerce CMS or custom websites either through Free or Paid Plugins or manually without paying additional cost.What about the bundle pricing where you create a deal of multiple, similar or complimentary items and sell it through coupon or through email marketing strategy?What about priority pricing where you prioritize the old customers or customers who have newly joined or who have bought in specific categories to promote your products?Choosing the good and correct pricing strategy for your online e-commerce store is vital, you'll have to test mixtures of a few ideas before selecting the best option that will work best. Pricing strategies is the integral part of your business. But, does most people who are starting understand this? No, they don't. Marketing without pricing strategy is useless and you will understand why same product with same price but huge marketing got no sells. Is this a good strategy to base your prices on production costs or based on competitors? How about different market factors that matter or customer value?In this training program, you will learn about different techniques to grow your sales through the roof and getting newly acquired customers.Not all the pricing strategies are same, even for the same product, you could add different mixtures e.g. selling products individually and bundling it with different complimentary products as well.
