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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ecommerce-conversion-rate-optimization-masterclass/
课程评论：没有评论
**Coursera 课程总结：电子商务转化率优化大师班 (CRO)** 此大师班课程旨在帮助电子商务商家提升转化率。无论是电子商务营销人员、店主，还是希望将 CRO 技能扩展到电子商务领域的增长营销人员，本课程都非常适合。 课程将从基础开始，解释什么是转化率以及它为何是企业的重要指标。接着，课程将深入探讨典型的电子商务商店的完整转化漏斗，涵盖从访问到交易的买家旅程中的所有步骤。 在第三部分，您将学习 CRO 的核心流程，并能够将这个经过验证的框架应用于其他行业和商业模式。第四部分将讨论电子商务的各项基准，帮助您了解不同行业的良好转化率水平，并设定您的 CRO 目标。 第五部分将教授如何衡量转化率（用于参考和 CRO 实验），学完后您将能够跟踪转化率。 第六部分将重点介绍电子商务转化率优化的最佳实践和顶级技巧，并针对用户旅程的每个阶段（如第二部分所述）提供相应的优化技巧。课程结束后，您将清楚知道应该在您的电子商务商店中进行哪些实验，以及如何优化用户旅程的每个阶段以提高转化率。 最后，还将分享一些基于作者与多家七位数级电子商务商店合作经验的额外技巧，以帮助您更有效、更高效地执行 CRO.".
This masterclass is focused on improving conversion rates for eCommerce stores.It's perfect for both eCommerce marketers as well as eCommerce store owners, as well as other growth marketers looking to expand their CRO skills to the eCommerce industry.In this course, we will cover both the process as well as the hacks.The course is going to start from the very basics explaining what is Conversion Rate and why it's such an important metric for businesses. In Part 2 of the course, we're going to explore the complete conversion funnel of a typical e-commerce store following all the steps in the buyer's journey from a visit to a transaction.In Part 3, we will learn the CRO process. You will be able to apply this proven framework and process to other industries and business types as well.In Part 4, we will explore e-commerce thresholds, understand what a good conversion rate looks like for various industries, and how to set your CRO goals.In part 5, we're going to learn how to measure conversion rates for reference as well as for CRO experiments. You will be able to track conversion rates by end of this section.In part 6 of the CRO course, we will explore all the best practices and the top hacks for eCommerce conversion rate optimization. We will learn hacks for each step of the user's journey as per the conversion funnel discussed in Part 2 of the course. By the end of the course, you'll know exactly what experiments to run on your eCommerce store and also what would help improve your conversion rates in each step of the user's journey.Finally, I will also share some bonus tips on how to manage your CRO work based on my experience working with multiple 7-figure eCommerce stores.This will help you execute CRO hacks more effectively and efficiently.
