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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ecommerce-conversion-optimisation/
课程评论：没有评论
课程名称：《终极电子商务转化率优化课程》 概述：本课程专为电子商务企业主及希望提升其在线商店转化率的任何人而设计。课程结合了来自国际多家机构、客户和经验丰富的电子商务顾问的最佳见解，通过分割测试数据，帮助您精确优化您的商店，以实现最大转化率。所有信息被整理成十个易于理解和操作的部分（未来12个月还将添加更多内容）。 课程内容涵盖了以下几个关键方面： - 商店的顶部和底部设计 - 首页的优化（包括三种直接销售给首次访问者的策略） - 视频和图片的使用 - 产品页面的设计 - 结账过程的优化 - 信息触点的管理 - 快速提供运输和退货信息的方法 - 提升网站速度的优化策略 此外，课程还讨论了如何利用战略性的重营销活动，基于稳固的三步漏斗，确保信息在合适的时间和情境中传递给正确的消费者。这是关于电子商务转化率优化的最佳实践，旨在使您在引导流量的同时获得最大价值。 如果您的技术技能有限或没有专门的网页管理员支持，也无需担心。本课程将为您提供免费或低成本的解决方案，以便实施所需的更改。不论您使用的是WordPress、Magento，还是其他自定义网站，本课程中的策略均可应用于各种网站和产品。 课程中将展示来自多种行业的广泛案例和实例，包括： - 家具零售 - 印刷业务 - 时尚品牌 - B2B - 汽车行业 - 亚马逊 - 食品行业等 课程承诺30天退款保证。您可以在30天内体验课程，实施所学内容，并在社交媒体上投放广告，若不满意，将全额退款，毫无疑问。现在就来注册，提升您网站的转化率，让您在不到3小时内获得新的潜在客户和销售！
This course is geared specifically towards E-commerce business owners and any one who wants to increase their e-commerce conversion rate on their store. This course draws in the very best insight from a host of international agencies, clients and seasoned E-commerce consultants, using their split test data compiled to show you exactly how to optimise your store for maximum conversions. All of this information has been compiled into 10 easy to consume, easy to digest and easy to act upon sections (with more planned in the next 12 months). I share with you what I find works best for the: Header of your storeFooter of your storeHome page (including three tactics of how to sell directly from the home page, even to first time visitors)Videos and images you useProduct pagesCheckout process Information touch points And even down to the best way to deliver shipping and returns information, as well as making sure your site is as fast as possible with easy site speed optimisation tactics. I even discuss how to use strategically delivered re-marketing campaigns that are built around a solid three step funnel so your message is always delivered to the right consumer at the right time in the right context. This is the very best in E-commerce conversion rate optimisation so that when you are driving traffic you can get the most value from that traffic. If your technical skills are lacking or you don't have dedicated webmaster support, don't worry. In this course we have you covered providing you with either free or low cost solutions for implementing all of the changes you may want to make. Don't worry about what sort of site you have, WordPress, Magento or even some sort customer build. The strategies we talk about in this course can be applied equally no matter what sort of site you have or what products you sell. Inside this course you will see a wide range of examples and case studies from: Furniture retailersPrintersFashion BrandsB2BAutomotiveAmazonFood and many more. 30 Money Back Guarantee. Take the course for 30 days, try it, implement what I show you, run some ads on Twitter and if you don't like it, you will get a full 100% refund no questions asked. What have you got to lose? Get the course right now and generate new leads and sales in less than 3 hours! Join now and start increasing your sites conversions today!
