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所在平台: Udemy |
课程主页: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/
课程评论：没有评论
**课程名称：** 轻松有效地为非营利组织优化 Google Grant 广告 **课程概述：** Google Grant 广告（也称为 Google AdWords）是慈善机构和非营利组织一项极其有效的数字推广渠道。Google 提供每月高达 10,000 美元的补助金，可用于投放高度精准的数字广告。如果 Google Grant 广告账户设置正确并得到良好维护，它可以为您的慈善机构网站带来高度参与的用户和捐赠者。 然而，许多慈善机构在正确使用 Google Grant 广告账户时遇到困难，而 Google 于 2018 年推出的一系列新合规规则更导致许多组织失去了补助金。 通过 Digital Charity Lab 的这门课程，您将学习如何最大化利用您的 Google Grant 广告账户，并掌握一套高效的时间管理技巧。 **您将学到：** * Google AdWords 的工作原理及其作为数字营销渠道的强大作用。 * Google Grant 的相关信息以及如何申请。 * 如何正确设置您的 Grant 广告账户。 * 三个有助于您理解 Google Grant 广告的关键概念。 * 如何研究哪些服务和宣传活动可以通过 Google Ads 有效推广，以及如何对宣传活动进行优先级排序。 * 如何撰写能吸引搜索者点击的广告文案。 * Google 对 Grant 广告账户的规定以及如何遵守这些规定。 * 如何修复不合规的账户。 * 如何挽救表现不佳的 Google Grant 广告账户。 * 专为非营利组织及其特定的业务目标和挑战量身定制的技能和技术。 **您将获得：** * 多篇文章和可下载指南。 * 一份用于保持账户良好表现的清单和行动计划。 * 一份用于修复不合规 Google Grant 账户的清单。 * 用于构思广告活动创意和制定活动计划的模板。 **适合人群：** * 任何希望探索 Google Grant 广告这一高效数字营销渠道的非营利组织工作人员。 * 需要设置新的 Google Grant 广告账户的任何人。 * 需要修复表现不佳或不符合 Google 规定的现有 Google Grant 广告账户的任何人。 * 筹款人员、活动人员、传播人员、信息官员。 * 拥有 Google Ads 经验，但希望学习非营利组织和 Google Grant 广告账户特定技能的专业人士。 **学员评价：** “Digital Charity Lab 清晰易懂的建议，让我仅用几个小时的工作就将 Google Grant 的点击率提高了一倍。如果您不遵循他们的建议，那么您几乎肯定无法充分利用您的补助金。” - Justin Moran, Age Action **注意：** 本课程不涵盖 Google AdWords Express，建议您避免使用，因为其功能过于有限。详情请参阅关于 AdWords Express 的章节。
Google Grant Ads (also known as Adwords) are one of the absolute best digital promotion channels for charities and non-profits - Google provides a Grant of up to US$10,000 per month, which charities can spend on highly targeted digital ads. If a Google Grant Ad account is set up correctly and maintained well, it can drive highly engaged visitors and donors to your charity's site.However, many charities struggle to use their Google Grant Adwords Accounts correctly, and Google introduced new compliance rules in 2018 which have led to many charities losing their Grants.Maximise your Google Grant Adwords account, and learn a time-efficient technique for managing them, through this course from Digital Charity Lab.In this course, you will learn:How Google Adwords work, and their power as a digital marketing channelAbout the Google Grant and how to applyHow to correctly set up your Grant Adwords account3 key concepts that will help you understand Google Grant AdsHow to research which of your services and campaigns you can usefully promote through Google Ads, and how to prioritise your campaignsHow to write ad copy that makes searchers want to clickAbout Google's rules for Grant Adwords accounts, and how to stay compliant with themHow to fix a non-compliant accountHow to rescue a Google Grant Adwords account that's not performingSpecific skills and techniques that are crafted for non-profits and your particular business goals and challengesYou will get:Multiple articles and downloadable guidesA checklist and plan of action for keeping your account performingA checklist for fixing a non-compliant Google Grant accountTemplates for brainstorming Ad campaign ideas, and for creating a campaign planThis course is suitable for:Anyone working for a charity who'd like to explore the very effective digital marketing channel that is Google Grant AdsAnyone who needs to set up a new Google Grant Ads accountAnyone needing to fix an existing Google Grant Ads account that isn't performing, or is not complying with Google's rulesFundraisers, campaigners, communications staff, information officersPeople with Google Ads experience who'd like to learn skills specific to non-profits and Google Grant Ads accountsTestimonial"The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you're not following their advice you're almost certainly not getting the best out of your grant."- Justin Moran, Age ActionNB: this course does not cover Google Adwords Express - my recommendation is that you do not use it as its functions are too limited. See the section on Adwords Express for more information.
