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所在平台: Udemy |
课程主页: https://www.udemy.com/course/earning-your-small-business-brand-your-story-your-playbook/
课程评论：没有评论
**课程名称：** 赢取你的小企业品牌——你的故事，你的行动指南 (Earning Your Small Business Brand - Your Story Your Playbook) **课程概述：** 本课程专为负责建立和发展公司品牌的小企业主和创业者设计。课程将引导您逐步梳理并组织构成企业身份的核心要素，从而奠定品牌基础。您将学习如何将企业身份通过营销工具有效传达，以及这些营销工具如何帮助您在目标受众中建立品牌存在感。此外，课程还将探讨卓越的客户体验如何培养忠实粉丝。 通过“品牌方程”（身份 + 工具 + 存在感 + 体验 = 品牌），本课程旨在帮助您的企业朝着实现理想品牌的目标迈进。这门易于理解且直观的课程包含36个短讲座和多项练习，全程指导您完成品牌建设的每一步。无论您当前的营销旅程处于哪个阶段，本课程都能帮助您改进和组织现有的营销要素，并提供示例沟通内容，协助您向团队传达进展。 加入我们，一起讲述您的品牌故事，帮助对您的业务至关重要的人们认可并建立您想要的品牌。
If you are responsible for establishing and earning your company's brand, this course can help you achieve that goal. 'Earning Your Small Business Brand - Your Story Your Playbook' walks you through the process of articulating and organizing the components of your company's identity that are foundational to your brand. Explore how your identity can shine through your marketing tools, and how those marketing tools help you establish your presence for your intended audience. Then, we focus on how exceptional experiences create loyal fans. Through this process, called the Brand Equation (Identity + Tools + Presence + Experience = Brand), your business will be on track to earn the brand you want. This understandable and straightforward class is for businesses and startups who want to get the process right. The 36 short lectures and multiple worksheets help you every step of the way. Regardless of where you are in your business's marketing journey, this course helps you enhance and organize the marketing components you already have in place. The course also includes sample communications to help inform your team of your progress.Join me and we'll tell your story; and help the people who matter to your business award you with the brand you want.
