Online Reputation Management: Earning Positive Reviews

所在平台: Udemy

课程主页: https://www.udemy.com/course/earning-positive-business-reviews/

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**课程名称:** 在线声誉管理:赢得积极评价 **课程概述:** 本课程旨在帮助您的企业,无论规模大小,在线上保护和提升声誉。随着消费者越来越依赖在线平台进行决策,积极的在线评价对于吸引新客户至关重要。课程将详细介绍在线评价网站(如 Yelp、Manta、Google+ Local、Bing Local 等)的运作方式,以及企业和消费者如何依赖这些平台。您将学会如何认领、确认和优化企业的在线评价资料以获得更好的排名,并了解哪些评价网站是您的企业应该重点关注的。最重要的是,课程将提供经过验证且经济实惠的技巧和策略,帮助您赢得更多客户的积极评价。

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课程详情

*** Course Updated, Wednesday, Dec. 23, 2015 ***Many of your customers - and future customers - practically live online every day. They text. They Tweet. They search for goods and services and, sometimes, they'll leave reviews for restaurants; coffee shops; florists; heating and cooling repairmen; plumbers; lawyers; accountants and more. Your company - whether you're a local start-up; "Mom and Pop" shop or is starting to grow with a larger customer base and more employees - needs to protect and improve its online reputation.One of the best ways is by earning positive reviews from customers and clients through online review websites such as Yelp, Manta, Google+ Local, Bing Local and many others.Positive online reviews offer social proof that your company provides excellent products and services to its customers. It tells other potential customer "buy from this company" or "visit this restaurant!" On the other side, customers can also leave your company a negative review which can quickly cause your business' online reputation to go sour. In this course, we'll focus on how you and your business can earn positive reviews from customers. We'll explain how online review websites work and how businesses and customers rely on these websites; how your business can claim, confirm and optimize your online review profile for better rankings; which online review websites your company should target, and, most importantly, proven and inexpensive tips and techniques you can implement in order to earn more positive reviews for your business.

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