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所在平台: Udemy |
课程主页: https://www.udemy.com/course/dynamic-thinking-a-360-leadership-experience/
课程评论：没有评论
课程名称：商业领导力 课程概述：本课程的主题是“智能销售”。我们将基于我超过10万小时的生活和工作经验，提供经过精心设计的实用最佳实践。作为一名从专业研究员到全球蓝筹公司C级高管，最后成为企业家的讲师，我很荣幸能够与您分享我的故事。我的旅程充满了激动人心的经历，跨越了35年和20个国家，包括花旗银行、皇家荷兰壳牌、百事可乐、百胜品牌和渣打银行等跨国公司，以及亚太地区一些知名的家族企业。我将涵盖从初创到快速增长及转型的整个商业周期，并涉及与能源部长的复杂讨论及与非政府组织的敏感谈判。 课程内容：想象一下，您就像在观看一部冒险电影，课程包含七个激动人心且有趣的模块。课程将以“动态思考”的概念为开篇，通过一个引人入胜的提问“您能通过问三个问题来使销售额翻倍吗？”来设定基调。模块二将通过愿景与行动的动态、导航仪表盘及实施策略的三步场景，来提高我们的学习动力。 在模块三到五中，我将教授一套量身定制且独特的2-P商业模型，专注于人员特征分析和产品细分，以探讨相关和发人深省的问题：我们是应该改善新产品，还是推出新产品？优秀销售人员的特点是什么，理想客户的特征又是什么？公司的规模该如何合理调整？您对自己的产品组合了解多少，它们是在创造还是摧毁公司的价值？这个我多年来发展完善的强大模型，若按流程进行，必将取得成功。 模块六将揭示价值矩阵映射，以清晰地总结我们对产品、客户和销售团队的重要见解。最后，我将带您通过一些全球案例研究，展示动态思考的力量和应用。 课程收益：首先，您将获得全面的领导力体验，并掌握转变商业实践的秘密公式。您将学习数据挖掘的分析技术，并能够洞察有效沟通与解读隐含信息；信息即力量，而了解信息则是超能力。此外，您将独家获取经过验证的模板，以辅助设计您的转型。请坐下来，放松心情，为与我一起踏上这段激动人心而多彩的旅程做好准备。
The them is "Smart Selling"The best practices you are about to experience in this course have been intentionally designed to be practical and based on over 100,000 hours of my life and work experience.About MeI started as a researcher specializing in atomic energy and earned the stripes to the C-level corner offices of some blue chip global companies, eventually become an entrepreneur. It is my honor to share my story with you.This journey is an exciting one spanning over 35 years and 20 countries. It covers multinationals such as Citi Bank, Royal Dutch Shell, PepsiCo, Yum Brand and Standard Chartered PLC, as well as reputable and well-established family conglomerates in the Asia Pacific region. It covers the full business cycle from start-up to scale-up and turn-around. Finally it involves complex discussions with Energy Ministers to sensitive negotiations with NGOs.Course ContentPicture yourself watching an adventurous movie wrapped under 7 exciting and fun modules. A brief introduction will set the pace by describing the concept of Dynamic Thinking with a teaser, " Can you double your sales by asking 3 questions ?"Module 2 will power up the journey with energy blocks such as the dynamics of vision and action; a dashboard for navigation and the implementation strategy with a 3 step scenarios.I will teach a tailored and proprietary 2-P business model with focus on People profiling and Product segmentation in module 3 to 5, to address relevant and thought provoking questions: should we improve new product or launch new product; what are the attributes of a great salesperson and the characteristics of a preferred customer; the right-sizing model for a company; how much do you know about your product portfolio, are they creating or destroying your company values. This is a powerful model I have developed and refined over the years and one which will surely be successful if the process is followed accordingly.Module 6 will unveil the Value Matrix Mapping to crystallize the key learnings into eye opening perspectives about our products, our customers and our salesforce.Finally I will walk you through a few case studies around the world to demonstrate the power and applications of Dynamic Thinking.Benefits of this CourseFirst and foremost, you will gain the 360 leadership experience and have a secret formula to transform your business practices.You will learn the analytic techniques for data mining as well as the insights on effective communications and decoding hidden messages; information is power, knowledge about information is super power.In addition, you will have the exclusive access to the tried and tested templates to facilitate design of your transformation.Sit back, relax and get ready to start this exciting and colorful journey with me.
