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所在平台: Udemy |
课程主页: https://www.udemy.com/course/dv360-step-by-step-guide/
课程评论：没有评论
课程名称：2024年逐步DV360教程 - 程序化广告 课程概述：该课程旨在使您能够自主运行DV360上的广告活动，并逐步展示如何在DV360中创建广告活动。内容包括以下主题，并结合真实的DV360用户界面培训： 1. Google Ads与DV360的区别（了解人们为何从Google Ads转向DV360） 2. DV360平台讲解（熟悉平台的不同部分） 3. 创建第一个广告主（了解DV360中广告活动元素的层级结构，并学习创建广告主） 4. 创建第一个广告活动（学习如何创建您的第一场广告活动） 5. 创建第一个插入订单（学习创建插入订单时的各种选项） 6. 上传创意（学习不同类型的创意以及如何上传） 7. 创建跟踪像素或Floodlight设置（生成并下载跟踪像素） 8. 创建第一个线项目 9. 如何在DV360中生成报告 10. DV360上的YouTube广告活动类型 11. 如何运行YouTube广告活动 12. DV360中的交易类型 13. DV360市场概述 14. 设置和配置交易 15. 第三方创意设置 16. 原生广告与丰富媒体广告 17. DV360中的数字户外广告（DOOH） DV360是最大的需求方平台之一，访问几乎所有主要的广告交易所、广告网络和SSP。用户可以接触到几乎所有在线可用的广告资源，包括Gmail和YouTube库存，这在其他任何需求方平台中都是无法获得的。DV360在此之前被称为DBM或Doubleclick BID manager，是Google营销套件的一部分。 如果您希望开始在程序化广告领域的职业生涯，DV360是一个完美的平台，可以帮助您成为程序化交易员或绩效营销专家。
This course is designed to make you self sufficient to run campaigns on DV360 and also shows step-by-step campaign creation in DV360. The course contains the below lessons with live DV360 UI training: 1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)4. Create your first Campaign (Create your first campaign)5. Create your first Insertion Order (Learn different options available while creating an Insertion order)6. Upload Creatives (Learn about different types of creatives and how to uplaod)7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)8. Create your first Line Item9. How to report in DV36010: Types of YouTube campaigns on DV36011. How to Run YouTube campaigns12. Types of Deals in DV36013. Overview of Marketplace in DV36014. Setup and Configure deals15. 3rd Party creative setup16. Native Ads and Rich media Ads17. DOOH in DV360DV360 is one of the biggest DSPs with access to almost all major Ad Exchanges, Ad Networks and SSPs. You can access almost any inventory available online along with Gmail and YouTube inventory which is not available in any of the DSPs. DV360 was know as DBM or Doubleclick BID manager before and is part of the Google Marketing Suite.If you want to start your journey in Programmatic Advertising, DV360 is the perfect platform and can you land a job as a Programmatic trader or a Performance marketing specialist
