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所在平台: Udemy |
课程主页: https://www.udemy.com/course/driving-growth-through-b2b-partnerships-masterclass/
课程评论：没有评论
课程名称：B2B合作伙伴关系完全指南大师班 课程概述： PARTNERNOMICS - 合作基础课程是推荐的三门课程序列中的第一门。这门课程包含约3.5小时的视频内容，旨在帮助对与互补组织建立战略合作伙伴关系感兴趣的商务专业人士理解其基础要素。本课程探讨了领导者在通过成功合作获得利润增长时使用的基本术语、概念、流程和策略。课程重点讲解了合同签署前的活动以及领导者应了解和实施的成功实践，以建立持久的合作关系。完成本课程后，参与者将对合作关系可以为组织带来的价值有新的认识，并了解长期合作成功的主要因素。课程分为若干个单独的课时，每个课时约一小时，学习内容100%自定进度，学习者可以按自己的节奏学习。该课程可作为第二门PARTNERNOMICS课程的先修课程，后者有两个方向：间接销售合作伙伴关系和解决方案合作伙伴关系。作为PARTNERNOMICS平台的成员，您可以访问每个课程方向的第一周内容，以探索哪个方向最符合您的职业目标。请务必下载免费的PARTNERNOMICS移动应用，以便您可以随时随地参与课程和交流平台！ 课程学习目标： 1. 探索“间接销售合作伙伴关系”和“解决方案合作伙伴关系”之间的战术差异。 2. 描述并举例说明间接销售合作伙伴关系类型。 3. 描述并举例说明解决方案合作伙伴关系类型。 4. 分析三种核心利润增长策略。 5. 比较三种利润增长策略的优缺点。 6. 描述合作成功金字塔的五个组成部分。 7. 描述能力分析的目的和好处。 8. 描述需求-愿望-限制分析的目的和好处。 9. 描述SWOT分析的目的和好处。 10. 阐明商业增长流程图的各个组成部分。 11. 阐明如何使用商业增长流程图及本课程的概念，为您的公司创建增长计划。
The PARTNERNOMICS - Partnering Foundations course is the first course in the recommended three-course sequence. This course contains approximately 3.5 hours of video content and it is designed for business professionals who are interested in understanding the foundational components of developing strategic partnerships with complementary organizations.This course explores the essential terms, concepts, processes, and strategies that leaders leading companies use to generate profit growth through successful partnerships. The bulk of the content is focused on pre-contract signature activities and the successful practices that leaders should know and implement to develop lasting relationships. At the successful completion of this course, participants will have a newly found appreciation for the value that partnerships can bring to organizations as well as an understanding of the major contributing factors to long-term partnership success.This course is organized into individual lessons, approximately one hour each. The curriculum is 100% self-paced so learners can cover the material as fast as they want. This course is designed to be the prerequisite to the second PARTNERNOMICS course, which has two tracks, Indirect Sales Partnerships or Solutions Partnerships. As a member of the PARTNERNOMICS platform, you have access to the first week of each of these course tracks to explore which track is the best for your career goals.Be sure to download the free PARTNERNOMICS mobile app so you can take your courses and engagement platform with you, everywhere you go!Course Learning Objectives:Explore the tactical differences between "Indirect Sales Partnerships" and "Solutions Partnerships."Describe and provide examples of Indirect Sales Partnership types.Describe and provide examples of Solutions Partnership types.Analyze the three core strategies for profit growth.Compare and contrast the pros and cons of the three strategies for profit growth.Describe the five components of the Partnership Success Pyramid.Describe the purpose and benefits of a Power Analysis.Describe the purpose and benefits of a Needs-Wants-Limits Analysis.Describe the purpose and benefits of a SWOT Analysis.Articulate the various components of the Business Growth Flowchart.Articulate how you can use the Business Growth Flowchart and the concepts from this course to create a growth plan for your company.
