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所在平台: Udemy |
课程主页: https://www.udemy.com/course/do-it-yourself-local-seo-for-the-small-business-owner/
课程评论：没有评论
Course Name (Chinese): 小型企业主DIY本地搜索引擎优化 Course Overview (Chinese): 本课程专为小型企业主设计，旨在教授如何提高企业在Google搜索结果中的排名，特别关注Google本地地图包（Local Map Pack）的可见性。课程强调如何自行完成本地搜索引擎优化（Local SEO）工作。 自2015年8月起，Google将“本地7包”更新为“本地3包”，这意味着在用户搜索“服务+城市”等关键词时，只有3家企业会显示在本地商业包中，因此本地SEO的重要性日益凸显。 课程内容涵盖： * **网站优化：** 学习如何为本地搜索优化您的网站。 * **Google我的商家（原Google+商业页面）：** 指导您如何设置和优化Google我的商家页面。 * **网站目录收录：** 讲解如何将您的企业添加到Yelp等重要的在线目录。 * **社交媒体设置：** 教授如何为企业设置基础的社交媒体资料，如Facebook、Twitter和LinkedIn。 * **排名追踪与审计：** 介绍可用于追踪排名和审计企业搜索表现的工具。 * **内容优化：** 阐述内容的重要性，以及如何为其进行优化。 * **评论生成：** 提供在Google、Yelp等平台为企业获取更多评论的方法。 * **客户获取渠道：** 展示其他可用于获取新客户的网站和途径。 如果您长期以来在本地SEO方面遇到困难，本课程将为您提供一套完整的解决方案。
Do you want to learn how to rank your business higher in Google Search?Do you own a small business? Do you just want to do the work on your own? This is the perfect course for you.I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".It's now more important than ever to be working on Local Search Optimization for your business. Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.In this course I walk you through the basics of:Setting up your website for local searchSetting up your Google+ business pageAdding your business to important website directories such as YelpSetting up basic social media profiles such as Facebook, Twitter & LinkedIn for business. I walk you through several tools that can be used for tracking your rankings and auditing your business for search.I show you the importance of content and how to optimize it for your businessI provide ways to generate more reviews for your business on Google, Yelp and others.I show you some other websites you can use to generate new clients for your business.If you've been struggling with SEO for many years as a local business, this is the course for you!
