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所在平台: Udemy |
课程主页: https://www.udemy.com/course/do-innovation-and-value-proposition/
课程评论：没有评论
课程名称：“做”，创新、产品设计与价值主张 课程概述： 本课程旨在纠正关于产品成功的普遍误解。许多人错误地认为，拥有优于竞争对手的技术，或者仅凭头脑风暴和创意游戏，就能确保产品成功。正如史蒂夫·乔布斯所言，高达40%甚至更多的产品最终会“像死鱼一样搁浅”。 成功的起点在于清晰地理解用户和组织“做什么”（Do）。这包括了解他们的行为、方式以及背后的原因。本课程将引导学员深入挖掘潜在客户的“行为”，并将其转化为引人注目的“价值主张”。 通过精确理解用户的“行为”，工程团队可以打造出正确的产品，而“价值主张”则能指导营销团队制定出有效的营销策略。因此，通过实现正确的“行为”并结合清晰的“价值主张”，将能确保产品的成功。 课程内容： 本课程的核心在于帮助学员： * 识别和理解用户（个人或组织）正在进行的“行动”和“任务”。 * 深入分析用户执行这些“行动”的原因和方式。 * 将对用户“行动”的深刻理解转化为清晰、有说服力的“价值主张”。 * 利用“行为”的洞察来指导产品设计和工程实现。 * 利用“价值主张”来驱动营销策略和市场推广。 课程目标： 学员将学会如何避免产品失败，并通过深入理解用户“做什么”来设计和推广成功的、真正满足用户需求的产品。
Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed. Both are wrong. And as a result somewhere between 40% or more products "flop up onto the shore as dead fish" as Steve Jobs once said. Successful products start with clearly understanding what people and organizations "do". What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers "do" and then translate that into a compelling "value proposition". Together the "dos" will enable engineering to build the right product and the value propostion will direct marketing to get the marketing plan right. Together, implementing the right "dos" and "value proposition will ensure product success..
