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所在平台: Udemy |
课程主页: https://www.udemy.com/course/diy-local-seo-course/
课程评论：没有评论
课程名称：本地SEO：创建和运行您自己的本地SEO活动 课程概述：**更新于2020年11月**当涉及到寻找本地商家时，几乎每个人都会在互联网上查找和评估本地业务。那么问题来了——当消费者在线搜索时，他们能找到您的商家还是只有您的竞争对手？对于本地企业而言，强大的在线存在感可能会影响其生存与发展。根据Hubspot的统计，97%的消费者会在线搜索附近的本地商家；而Nectify的调查显示，88%的消费者在移动设备上搜索本地商家后，会在24小时内拨打电话或亲自到访。2018年，97%的人在做决定之前通过互联网了解本地公司。 如果您希望拥有强大的在线存在和可靠的本地SEO策略，但又没有资金雇佣昂贵的营销公司，该如何是好？本课程将教您如何在每月只需花费几个小时的情况下，自己运行高效的本地SEO活动，从而节省每月数千元的营销费用。许多小企业主尝试独立进行本地SEO活动时失败的原因在于，他们并不完全理解本地SEO的所有方面，或者仅仅聚焦于某个单一元素。 本地SEO并不是复杂的科学，但它包含很多不同的部分，您需要了解这些部分的运作方式及其如何协同。掌握基础知识后，保持一致性是提升本地SEO成果的关键，而一旦您打下初始基础，每月只需花费几个小时进行维护即可。 课程结束时，您将学习到以下内容： - 本地SEO的工作原理及需要重点关注的具体部分 - 如何优化您的网站、Google我的商家列表以及第三方评论网站，以提高在线可见度并开始生成在线潜在客户 - 在线评论的运作方式、哪些评论对您具体业务重要，以及如何建立一个简单但有效的评论系统 - 如何制定一项其他竞争对手未曾开展的优秀内容策略 - 如何保持您的本地SEO得到优化和增长，维护工作每月仅需几个小时 - 如何分析Google分析和Google我的商家的本地数据，以做出更明智的营销决策
**Updated Nov 2020**When it comes to finding a local business, almost everyone turns to the internet in order to find and evaluate a local business. The questions is - when consumers search online can they find your business or only your competitors?Having a strong online presence for a local business can literally make or break their business.97% of consumers searched online to find a local business in their area. (Hubspot) 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectify)97% of people find out more about a local company through the internet before making a decision in 2018. (BrightLocal)Would you love to have a strong online presence and have a rock solid Local SEO strategy but don't have the money to hire an expensive marketing agency? What if I told you that you could run your own highly effective Local SEO campaign in just a few hours a month, while saving you thousands each month that you would have to pay a marketing agency for the same results?Most small business owners that try and run their own Local SEO campaigns fail because they do not really understand all of the aspects that make up Local SEO or only focus on a single element.Local SEO isn't rocket science, but there are a lot of different parts that make up Local SEO and you need to understand what they are and how they work together. Once you have mastered the fundamentals, consistency is they key to excelling at Local SEO and luckily, this only takes a few hours a month once you lay the initial groundwork.By the end of this course you will walk away with the following:You will learn how Local SEO works and what specific parts you need to concentrate onHow to optimize your website, Google My Business listing and 3rd party review sites so you can get more visibility online and start generating online leadsHow online reviews work, which ones are important for your specific business, and how to setup an easy but effective review systemHow to create a killer content strategy that none of your competitors are doingHow to keep your Local SEO optimized and growing with just a few hours of maintenance each monthHow to analyze your local data in Google Analytics and Google My Business in order to make smarter marketing decisions
