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所在平台: Udemy |
课程主页: https://www.udemy.com/course/distribution-and-retailing-n/
课程评论：没有评论
**课程总结：分销与零售** 本课程深入探讨了现代商业环境中分销与零售的核心要素，旨在帮助学员掌握成功运营的关键策略和技能。 **课程要点：** * **分销网络设计：** 课程将引导学员理解设计高效分销网络时需要考虑的关键因素，并分析不同分销选项的优劣。 * **提升竞争优势：** 学员将学习如何通过增加利润或降低价格来获得市场竞争优势。 * **专业销售技能：** 课程全面讲解了销售策略、专业销售流程（包括收尾技巧和目标达成）、产品陈列方法以及成功的十个关键步骤。 * **零售基础：** 涵盖零售的基本概念、不同类型的零售模式。 * **销售代表与客户：** 介绍各类销售代表及其所需技能，不同类型的客户分析以及如何有效定位。 * **销售流程与异议处理：** 深入讲解市场研究、潜在客户开发、决策过程，以及如何专业地处理客户异议。 * **向上销售与交叉销售：** 提供使用向上销售（Up Selling）和交叉销售（Cross Selling）的顶级技巧。 **学习成果：** 完成本课程后，学员将能够： * 理解商业模式的重要性。 * 进行终端用户分析（End-User Analysis）。 * 执行差距分析（Gap Analysis）。 **课程内容模块：** * **第一讲：** 分销网络设计 * **第二讲：** 分销商的角色与网络设计 * **第三讲：** 理解渠道策略
throughout this course, you will be introduced to The key factors to be considered when designing the distribution network. The strengths and weaknesses of various distribution options that shows the methods of increasing profits or reducing prices to gain an edge over the competition and we will take you on a comprehensive journey about the strategies of this type of sales and the most important skills used in it, starting with the most important methods and steps of professional selling, how to close the sale process professionally and achieve the target easily? Down to the most important methods used in displaying products, and the ten steps of successful selling.This course deals with the basics and types of retail, types of sales representatives and their skills, types of customers and how to target them, stages of research, prospecting and decision-making, how to deal with objections? Top tips for using Up Selling & Cross Selling.Outcomes:By the end of this course, attendees will be able to demonstrate their competencein, and their ability to know:Why business models matterEnd-User AnalysisGap AnalysisCourse Content:Lecture One - Designing The Distribution NetworkLecture Two - The Distributor Roles & Network DesignsLecture Three - Understanding Channel Strategies
