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所在平台: Udemy |
课程主页: https://www.udemy.com/course/distribution-and-retailing/
课程评论：没有评论
**课程名称：** 分销与零售 (Distribution and Retailing) **课程概述：** 本课程将全面介绍分销网络设计的关键因素，探讨各种分销选项的优劣势，重点讲解如何通过提高利润或降低价格来获得竞争优势。课程还将深入剖析销售策略，教授最重要的销售技巧，包括专业销售的方法与步骤、如何专业地完成销售并轻松达成目标。此外，课程还将涵盖产品陈列的最佳方法以及成功的十个销售步骤。 课程内容涉及零售的基础知识与类型、销售代表的种类及其技能、客户的种类及如何定位目标客户、销售研究、潜在客户开发和决策制定阶段，以及如何处理客户异议，并提供提升附加销售（Up Selling）和交叉销售（Cross Selling）的顶级技巧。 **学习成果：** 通过本课程的学习，学员将能够熟练掌握并证明自己以下方面的能力： * 理解商业模式的重要性 * 进行目标终端用户分析 * 实施差距分析（Gap Analysis） **课程内容：** * **第一讲：** 分销网络设计 (Designing The Distribution Network) * **第二讲：** 分销商的角色与网络设计 (The Distributor Roles & Network Designs) * **第三讲：** 理解渠道策略 (Understanding Channel Strategies)
throughout this course, you will be introduced to The key factors to be considered when designing the distribution network. The strengths and weaknesses of various distribution options that shows the methods of increasing profits or reducing prices to gain an edge over the competitionAnd we will take you on a comprehensive journey about the strategies of this type of sales and the most important skills used in it, starting with the most important methods and steps of professional selling, how to close the sale process professionally and achieve the target easily? Down to the most important methods used in displaying products, and the ten steps of successful selling.This course deals with the basics and types of retail, types of sales representatives and their skills, types of customers and how to target them, stages of research, prospecting and decision-making, how to deal with objections? Top tips for using Up Selling & Cross Selling.Outcomes:By the end of this course, attendees will be able to demonstrate their competencein, and their ability to know:Why business models matterEnd-User AnalysisGap AnalysisCourse Content:Lecture One - Designing The Distribution NetworkLecture Two - The Distributor Roles & Network DesignsLecture Three - Understanding Channel Strategies
