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所在平台: Udemy |
课程主页: https://www.udemy.com/course/distribution/
课程评论：没有评论
课程名称：为客户提供价值：现代方法 课程概述：本课程旨在帮助您了解营销组合中的一个重要组成部分，即分销渠道。这个“P”被认为是至关重要的，因为无论“产品”多么出色，“促销”多么引人注目，“价格”多么合理，如果生产者或公司未能有效“放置”或“分销”产品，那么一切都将归零。本课程涵盖多个重要主题，从分销渠道的定义到更高层次的主题，如“垂直营销系统”。您将学习的内容包括： - 分销渠道的定义 - 分销渠道的类型 - 分销渠道的功能 - 如何选择渠道？ - 渠道成员如何增加价值的过程 - 渠道冲突的概念及其原因 - 传统分销渠道与现代分销渠道的区别 - 什么是垂直营销系统（VMS）？ - 不同类型的垂直营销系统 - 理解去中介化 报名参加本课程将帮助您理解与分销相关的一些基本概念，最终帮助您为客户“提供价值”，确保企业盈利。期待在课程中与您见面。 讲师：Dr. Jan
This course will help you understand an important component of the marketing mix, namely, the channel of distribution or placing.This "P" of marketing is considered crucial because no matter how good the "product" is, how impressive the "promotion" is, how acceptable the "price" is, but if the producer/company fails to "place" or "distribute" the product, everything comes back to zero.Many important topics are covered in this course, starting from the definition of the channel of distribution to higher-level topics like "vertical marketing system". Some of the topics that you will learn are:· Definition of the channel of distribution· Types of the channels of distribution· Functions of the distribution channels· How to choose a channel?· How do channel members add value or the channel members value addition process?· What is channel conflict? Or Understanding the reasons behind channel conflict· What is the difference between a conventional channel of distribution and a contemporary channel of distribution?· What is vertical marketing systems (VMS)?· What are the different types of vertical marketing systems (VMS)?· Understanding disintermediationEnrolling in this course will help you understand some of the basic concepts related to distribution, which will eventually help you "deliver value" to the customers, ultimately, ensuring profits.See you inside.Dr. Jan
