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所在平台: Udemy |
课程主页: https://www.udemy.com/course/directingcommercials/
课程评论：没有评论
《如何执导商业广告并推介创意想法》这门Coursera课程旨在帮助您深入了解商业广告导演的职业道路。课程将涵盖以下关键内容： * **行业概览：** 探索商业广告如何诞生，理解广告代理公司、制作公司以及它们与客户、广告片和导演之间的关系。 * **导演的职业发展：** 了解导演的职业起点、所需的学习和技能，以及如何获得导演职位。 * **与制作公司合作：** 认识制作公司作为关键盟友的重要性，以及如何通过它们接触工作机会、与广告公司和客户建立联系。 * **赢得广告项目：** 学习赢得商业广告项目的必要步骤，包括如何与竞争对手抗衡，以及如何撰写出色的治疗方案（treatment）和进行有效的创意推介。 本课程适合初学者及有一定基础的电影制作人，同时也对需要推介创意想法的跨领域创意人士大有裨益，将提供有效的框架系统来学习如何成为一名专业的商业广告电影导演。
In this course you will learn the different ways of becoming a commercial director, how you get into a production company or representation, how you write treatments and pitch them as well as how you act on the set. I believe it can be helpful also to people from other creative fields that have to pitch creative ideas. Here you will find effective framework systems.I start out with exploring how a commercial comes to live within the creative industry. We get to know what the ad agency does, what the production company does and how they all connect with the client, the commercial and the director. Talking about the director, where does he come from, what does he need to study or learn in order to be allowed to be a director.And when you call yourself a director, what do you need to do to get jobs? I introduce you to the production company, your closest ally in this world of advertising. You need someone to connect you with the jobs, to introduce you to the agencies and clients. A partner, that benefits from having you and you from having them. And now that you are with a production company, do the jobs come automatically? I will teach you the steps that are necessary to win commercial jobs. How to compete against other directors and how to design a great treatment or pitch. Learn all this and many more things in this course!Learn how to become a professional film director for commercials and how to work in that field. For beginner and intermediate filmmakers, as well as people from other creative industries.
