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所在平台: Udemy |
课程主页: https://www.udemy.com/course/diploma-course-in-sales-and-marketing/
课程评论：没有评论
课程名称：市场管理文凭课程 课程概述：如果你希望在企业管理中崭露头角，愿意领导销售和市场部门，或者有志成为一名企业家，那么这个课程正适合你。通过提升销售和市场技能，本课程帮助你认识到销售和市场的重要性，了解如何发展业务机会与其他组织建立长期合作关系。课程将教你如何创建潜在客户，面对面会见客户，建立信任，并吸引技术人员，进而形成一个扩展业务的关系网络。 课程内容简介： 第一部分：销售与服务卓越 - 接触点 - GUEST模型 - 吸引注意 - 了解需求 - 产品/服务介绍 - 建议与异议处理 - 感谢 第二部分：商业头脑 - 含义与重要性 - 常见术语 - 关键绩效指标（KPI） - 商业模式画布 - 案例研究 第三部分：商业分析技术 - SWOT分析 - PESTLE分析 第四部分：设计思维与创新的创造力 - 含义与重要性 - 移情 - 界定问题陈述 - 头脑风暴与创意生成 - 原型与测试 - 案例研究 第五部分：零售行业 - 零售的故事 - 常见格式 - 主要参与者 - 零售市场营销组合的六个P 第六部分：定价 - 定价方法 - 价格弹性 - 调查 - 付费意愿 第七部分：奢侈品牌管理 - 奢侈品牌应用的技巧 总之，销售与市场的能力至关重要。提升你的销售和市场技能，快来加入这门课程吧！
Are you someone who wants to join management in the corporate world?Are you someone who wants to lead the Sales and Marketing department?Are you someone who wants to be an entrepreneur?If the answer to any of these questions is a yes, then you've landed on the right placeEnhance your skills in Sales and MarketingSales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.Section 1: Sales and Service ExcellenceTouchpointsGUEST ModelGain AttentionUnderstand NeedsExplain about the Product/ServiceSuggest and Objection HandlingThank youSection 2: Business AcumenMeaning and ImportanceCommon terminologiesCommon KPIsBusiness Model CanvasCase-studySection 3: Business Analysis TechniquesSWOT AnalysisPESTLE AnalysisSection 4: Design Thinking and Creativity for InnovationMeaning and ImportanceEmpathiseDefine the Problem StatementIdea generation and BrainstormingProtype and TestCase-studySection 5: Retail IndustryMeaningStory of RetailCommon formatsKey players6 Ps of Retail Marketing MixSection 6: PricingPricing MethodsPrice elasticitySurvey - willingness to paySection 7: Luxury Brand ManagementTips applied by Luxury BrandsMoreover, everyone should be excellent in the competency of Sales and Marketing.Enhance your skills in Sales and Marketing and enjoy the course!
