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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digitisation/
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课程名称：零售银行数字化专业文凭 课程概述：该课程由葡萄牙驻里斯本的MTF管理、技术和金融研究院提供，专注于零售银行的数字化以及投资盈利能力的评估。MTF是全球范围内的教育和研究机构，致力于商业与专业的混合教育，尤其在商业与管理、科技、银行与金融等领域有着丰富的经验。课程旨在为希望在银行、金融科技、IT和数字技术领域工作的人提供相关知识。 课程内容包括数字化的介绍以及数字工具在零售银行中的应用，探讨了来自全球银行集团的实际商业案例，涵盖了个人贷款、抵押贷款和在线零售银行业务。课程讨论了数字工具在销售、服务和客户忠诚度提升中的应用，以及如何降低运营成本和风险。在最后，课程将着重评估投资、盈利性规划和投资优先级排序。 课程目标： - 提供数字投资评估的示例，以便在不同团队和多方利益相关者需求之间进行选择。 - 考虑零售银行数字化的基本盈利驱动因素。 - 讨论实际的数字工具在零售银行中的应用案例。 课程内容包括： - 零售银行销售、服务和运营的数字化介绍及业务发展示例。 - 数字化战略：利用数字工具促进业务发展的一部分。 - 数字投资评估的示例，涉及利益相关者管理和投资优先级排序。 - 投资盈利能力的规划与评估，包括盈利性计算的整体方法，以及在零售银行产品净利润计算和盈利驱动因素分析方面的应用。 其他主题包括：数字工具在B2B和B2C销售中的应用、数字团队预算的因素、销售增长、交叉销售、客户忠诚度的提升（NPS、CSI）、成本水平和风险水平的降低等。 课程讲师：伊戈尔·德米特里耶夫，具备丰富的数字商业与零售银行经验，拥有多项学位，包括美国波士顿大学MBA，以及纽约州立大学和俄罗斯圣彼得堡国立财经经济大学的多个理学硕士学位。 这门课程配有丰富的主题，如金融与商业银行基础、创业与商业基础、项目管理、数字营销与获取等，适合产品主管、平台主管、项目经理、数字专家及零售银行专家等多种职业发展方向。
Professional Diploma in Digitalization of Retail Banking: Business cases and assessment of investment profitabilityCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Our course will be interesting for anybody who work or wish to work at areas: banking, fintech, IT, digital technologies.We will go through introduction to topic of digitalisation and usage of digital tools at Retail Banking.Next we will consider practical examples from business of worldwide banking group. You will see cases from Consumer Lending, Mortgage, and online and general retail banking business.We will diskuss usage of digital tools at sales, service and loyalty increasing, and at decreasing of operational costs and risks level.As a final we will talk about assessment of investments, about planning of profitability and monetisation and about prioritisation of investments.This course will be interesting also as an example for anybody who need more skills at areas: Business, Stakeholder Management, Project Management, Product Management, Leadership. Course will be interesting at career of: Product owner, Platform owner, Project Manager, Digital expert, Retail Banking Expert.Course purposes:- Provide an example of assesment of digital investments in case of choosing between different teams and needs of wide list of stakeholders.- Consinder basic drivers of profitability increase at retail banking digitization.- Consider practical cases of usage of digital tools at retail banking.Course content:- Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development- Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy- Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation- Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation, analysis of profitability drivers.- Digitalisation at Consumer Lending, Mortgage and Retail- Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM- Factors of budgeting of digital teams- Examples of areas of digitization:- growth of sales- growth of cross-sale- growth of clients loyalty (NPS, CSI)- decrese of cost level- decrease of risk levelCourse author: Igor DmitrievDigital Business and Retail Banking ExpertEducation:- MBA, The Boston University, USA- Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA- Master of Science at Informatics and Economics, The Saint Petersburg State University of Finance and Economics, Russia- Six Sigma Black BeltExperience:- Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.- More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.- Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Linked topics:- Finance and Commercial Banking Fundamentals- Entrepreneurship and Business Fundamentals- English Language course- Project Management- Digital Marketing & Acquisition- Business and Digital Strategy, Marketing Strategy- Machine learning and AI profitability calculations- Retail Banking Online business- Sales and Service management skills- Digital in banking, Digital banking, Digital bank, Internet Bank, Online bank- Digitalized sales and service. How to digitize a bank- How to digitise a bank at America and other countries, digitisation of banks at USA
