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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digitalmarketingsuperhero/
课程评论：没有评论
课程名称：数字营销与销售漏斗超级英雄 课程概述：该课程采用现代和创新的体验式学习方法，打破传统讲座形式，保证学员从头到尾都能保持参与感。课程设定了一个引人入胜的叙事故事，让学员扮演新产品的发明者，学习数字营销基础知识，同时构建和优化营销及销售漏斗，以最大化销售和其他指标。通过模拟过程，学员将创建一个整体且协调的数字营销策略，游戏中将实时展示结果。这是一种快速且高效的学习方式，帮助学员理解数字营销的各个概念是如何结合在一起以实现整体营销目标的。 课程内容包括： - 99天的GoVenture数字营销模拟及课程访问 - 20个关于数字营销基础知识的白板风格视频（终身访问Udemy） - 数字营销超级英雄书籍（PDF）（终身访问Udemy） - 179个术语的词汇表（终身访问Udemy） - 完全自动化的性能评估 - 全球排行榜，与世界顶尖的表现进行比较（匿名） 学习方式完全在线，可通过任何电脑、Chromebook或平板访问。整个模拟及视频与测验的学习时长大约需要5小时，学员可以根据自己的时间分多次进行学习。同时，还可以多次参与模拟，并访问额外的学习资源，包括视频、书籍和词汇表。 课程涵盖的主题包括： - 消费者画像 - 品牌 - 内容 - 网站 - 在线购物 - 收入与利益 - 指标 - 社交媒体（有机与付费） - 搜索引擎（有机与付费） - 信息传递 - 活动 - 社区 - 着陆页 - 订单选项 - 联盟营销 - 优化 该培训只需几小时即可完成，提供一个超快速且高效的学习方式，以应用数字营销概念。
This is not a lecture-style course. This course uses the most modern and innovative experiential-learning methods to keep you engaged from start to finish. Here's how it works:This course simulates an engaging narrative story that places you in the role of an inventor of a new product. Learn the basics of digital marketing while building and optimizing a marketing and sales funnel to maximize sales and other metrics.Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This unique learning experience helps you discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective. IncludesSimulation with videos and quizzes integrated directly into the experience - 99 days of access to the GoVenture Digital Marketing Simulation and curriculum.20 whiteboard-style videos of digital marketing fundamentals (lifetime access on Udemy)Digital Marketing Superhero Book (PDF) (lifetime access on Udemy)Glossary of 179 terms (lifetime access on Udemy)Fully automated performance assessmentGlobal leaderboard to compare your performance to the best in the world (anonymous).Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.Time RequiredSimulation with videos and quizzes requires 5 hours to complete (on average). Can be played over multiple sessions on any schedule.Play the simulation multiple times if you choose and access additional learning resources including videos, book, and glossary.This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This training only requires a few hours of your time.Topics CoveredModules and high-level concepts are explained using whiteboard-style videos and integrated into the simulation training:Consumer ProfilesBrandContentWebsiteShopping OnlineRevenue & ProfitMetricsSocial Media OrganicSocial Media PaidSearch OrganicSearch PaidMessagingEventsCommunityLanding PageOrder OptionsAffiliate MarketingOptimization
