|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digitalmarketing/
课程评论：没有评论
课程名称：非营利组织与慈善机构的数字营销 课程概述：如今，数字营销是任何面向公众的非营利组织或慈善机构的必备工具。然而，如果操作不当，它可能会变成一个耗尽时间和资源的无底洞，几乎没有回报。那么从哪里开始呢？本课程将带您了解数字营销的方方面面。我们将揭示如何在有限的资源下构建数字营销战略，以及数字营销的优先事项。课程内容涵盖了不同的渠道如何用来吸引和参与支持者，招募和保留捐赠者，推动在线行动，以及与志愿者和其他利益相关者进行有效沟通。 课程将讨论的主题包括： - 电子邮件营销 - 社交媒体营销，包括Facebook营销、Facebook广告、Facebook捐款和筹款 - 其他社交媒体营销，如Twitter、Instagram营销、PPC广告等 - Google Analytics和Google Adwords，包括如何开始并充分利用Google赠款。 此外，本课程为您提供了大量免费的资源和模板，您无需再到其他地方查找。课程内容中包含众多模板和资源，旨在为您节省查找和创建资料的时间，所有这些都是课程费用的一部分，未来新增的所有内容也将永久归您所有，一次性注册费用保证30天退款。
These days, Digital Marketing is an essential part of any public-facing non-profit or charity. But if it's not done right it can feel like a bottomless pit, draining your time and resources with little or no reward. So where do you start? In this course we take you through all things digital marketing. We show you where to start and how to build your digital marketing strategy with your limited resources. We will go through the priorities of digital marketing, and show you how different channels can be used to attract and engage supporters, recruit and retain donors, and drive online actions, as well as to communicate effectively with volunteers and other stakeholders. We'll talk about: Email marketingSocial media marketing, including Facebook Marketing, Facebook Ads, Facebook Donations and Facebook Fundraising.Other social media marketing, including Twitter, Instagram marketing, PPC advertising, and more.Google Analytics and Google Adwords, including how to get started with and make the most of your Google Grant. And more! Plus...this course has SO MANY FREE RESOURCES AND TEMPLATES FOR YOU. You don't need to go anywhere else. This course provides dozens of templates and resources all in one place to save you from having to search the internet or create stuff from scratch. It's all included as part of the course price, and everything that's added in the future is yours forever as part of the one-time registration fee (with a 30-day money back guarantee).
