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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital_marketing_masterclass/
课程评论：没有评论
课程名称：数字营销与广告大师班 - 87节课程 概述：数字营销行业的价值超过2000亿美元，并每年持续增长。如果你是正在起步的职业人士、想要拓展业务或希望提升知识水平，那么这门课程非常适合你。在超过12小时的在线内容中，我们将带你了解关于数字广告行业的一切。从数字基础知识（Digital 101）开始，我们逐步深入到进阶课程（201和301），随后介绍程序化广告，最后以如何销售数字广告为结尾。我们的“数字营销大师班”将帮助你发现数字营销的艺术与科学，掌握提升在线存在感的策略、技巧与洞察，进而实现卓越成果。现在就报名，开启你的成功之旅！ 讲师介绍：Ben Silverstein是一位居住在纽约市的获奖数字媒体专家，拥有超过十年的数字领域工作经验。他管理过数亿美金的广告预算，服务于包括六旗游乐园、乔治·阿玛尼、哥伦比亚咖啡、威廉·格兰特（William Grant & Sons）及美国FDA等多个当地、全国和国际品牌。在闲暇时间，Silverstein在移动广告领域全职工作，同时还是IAB学习与发展及认证小组的顾问。 课程主题包括： - 数字生态系统：回顾数字空间内的各类公司及其运作，解释发布者、交易所、SSPs、DSPs及代理交易台的关系。 - 社交媒体：介绍社交媒体及其对广告主的利用，不同平台的优缺点分析。 - 社交媒体聆听：了解在自家公司品牌推广后，公众对品牌的反馈和认知。 - 定向与再定向：讨论数字媒体中各种受众类型及再定向使用的时机与方法。 - 程序化广告：阐述程序化广告的意义，相关公司及其运作流程。 - 位置定向：分析位置定向、地理围栏及其在广告预算中的重要性。 - 可视性与验证：讨论广告被真实观众看到的必要性及解决方案。 - 平台演示：展示如何在谷歌、Facebook等DSP平台上设置广告活动。 - 如何销售数字广告：深入探讨销售数字广告的不同技巧。 此外，我们在80节在线课程中涵盖了数十个数字广告主题，学员可根据自己的时间和需求自主学习。 真实的学员评价： 5星评价：“作为一家广告代理的媒体策划和购买人员，这些实操信息在面对进入数字广告领域的决策时帮助极大。基础课程内容信息丰富，讲解简洁明了。” - Diane Tody 5星评价：“实际案例几乎自我讲解。课程专业，讲师权威，展现了他丰富的知识。” - AJ Du Toit 5星评价：“我在广告销售领域工作，寻找一种简洁明了的方式来解释和测试程序化广告领域的基础知识，这门课程非常有帮助。” - Raul Bonilla 通过这门课程，您将全面了解数字广告行业的方方面面，助力职业发展和业务提升。
The digital marketing industry is worth over $200 Billion and growing every year. If you're getting started in your career, growing your business, or looking to expand your knowledge, this is the course for you.In 12+ hours of online content we take you through everything you need to know about the digital advertising industry. Starting with Digital 101 you are introduced to the basics of what digital is and eventually work through a 201 and 301 level class. After that you are introduced to Programmatic Advertising, and finally we end with a section dedicated to How to Sell Digital.Discover the art and science of digital marketing in our comprehensive "Digital Marketing Masterclass." Dive into a world of strategies, techniques, and insights to propel your online presence and achieve remarkable results. Join us to explore the vast landscape of digital marketing and unleash your potential in the digital age. Enroll now to embark on your journey to success!Meet Your Instructor:Ben Silverstein is a New York City based, award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB's Learning & Development and certification group.Course Subjects Include:Digital EcosystemReview all the companies involved in the digital space and what they do. Using a whiteboard I break down publishers, exchanges, SSPs, DSPs, and Agency Trading Desks and how they all work togetherSocial MediaGet introduced to social media and how it can be leveraged for advertisers. Not all social media channels are the same and properly selling it requires an understanding of the pros and cons of each platformSocial Media ListeningOnce you've started promoting your brand/business on social media it's important to understand what people are saying about you and how you're being perceived. We review some tools that help advertisers understand their social presenceTargeting & RetargetingWe review the different types of audiences used in digital media, such as behavioral, contextual, and demographic. We also review what retargeting is and when/how it can be usedProgrammatic AdvertisingProgrammatic Advertising is the gas that powers digital advertising platforms like Google and Facebook. We walk through what it means, the companies involved, and breakdown the process in an easy to understand wayLocation TargetingLocation Targeting, geo-fencing, proximity targeting, and more are making up a larger percent of advertiser's budgets. This course explains how that works and what options advertisers and marketers haveViewability & VerificationKnowing that an ad was seen by an actual human, and served to the right audience is a growing concern in the industry. We explain what companies can help with this and how they workPlatform DemosWe show you first hand how to setup campaigns on Google, Facebook, and other DSPs. We also show you how to monetize your own content with SSPs and other similar platformsHow to Sell DigitalOnce you've learned all about the digital advertising industry, the next thing to do is make money selling it. But selling digital is different from any other type of media and there are lots of topics that should be understood before opening your business& Much MoreWe cover dozens of digital advertising topics in 80 online lectures. Take the course on your own time and focus on the subjects most important to you and your businessReal Student Reviews5-Stars "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody5-Stars "The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows." - AJ Du Toit5-Stars "I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic." - Raul Bonilla
