|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-transformation-masterclass-intro-1st-globally-cpd-cert/
课程评论：没有评论
课程名称：数字化转型大师班（全球首位，CPD认证） 课程概述：本课程由IMPAKT IT与牛津大学创新机构联合开发，经过CPD认证，旨在介绍成功进行各种类型转型（如数字化、金融、供应链、新产品、流程优化、环境、社会及治理等）的独特知识产权。当前，84%的转型项目以失败告终。本课程将涵盖成功商业转型所需的13个关键要素、战略与变革（包括技术、人员、外部市场、内部运作等），以及规划和执行转型的各个阶段，分析失败原因，识别相互依赖关系，以快速抓住机会和降低风险。 课程内容将包括：采用曲线与采纳者类别，以及如何利用Hook Model基础激发势头，包括最小可行转型（MVT™）策略，以较低成本实现快速扩展和高回报。此外，课程将着重介绍如何使用SPOT™（单一真实信息点）在一页上进行有效沟通和跟踪。内容还包括Hook模型与习惯循环的应用，以实现最佳解决方案与快速采纳的策略。我们将探讨神经科学和在技术交付中常见的人为错误。 课程将详细讲解的13个组成部分涵盖外部市场因素、现有内部运作、治理构架、设计与衡量绩效指标和收益，内容包括：明确根本问题与目标；客户（内部和外部）与渠道；竞争对手及替代品（内部和外部）；价值主张与产品开发/解决方案；流程；技术；资源团队与技能；规划与优先排序；创造动能；设计与衡量适当的绩效指标；变革管理；项目管理及其他治理。 欢迎加入本课程，提升您的数字化转型能力！
CPD accredited, this introduction covers the exclusive intellectual property by IMPAKT IT out of Oxford University Innovation on delivering successful transformation (84% fail) of all types (e.g. digital, finance, supply chain, new product, process optimisation, ESG etc.). The Introduction will cover: the 13 components required to deliver successful business transformation, strategy & change (including technical, people, external market, internal operations etc.) Including the phases for architecting and then executingwhy they fail,identifying interdependencies to make the most of opportunities and mitigate risks fast. the Adoption curve and adopter categories and Hook Model foundation to ignite momentum, including MVT™ (minimum viable transformation), start small, scale fast at lower cost and higher return. And how to communicate and track it all on one page using the SPOT™ (Single Point Of Truth);Hook models and habit loops for optimum solutions and fast adoption.Neuroscience and common human errors in technical delivery.The 13 components cover the external market factors, existing internal operations, the governance and designing and measuring metrics and benefits, covering: defining the root problem and objective; customers (internal and external) and channel; competitors and alternatives (internal & external); value propositions & product development / solution; process; technology; resources team and skills, planning and prioritising; creating momentum; Designing and measuring the right metrics;change management;project management and other governance.
