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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-transformation-foundation/
课程评论：没有评论
课程名称：数字化转型基础 概述：数字化转型是将数字技术整合到企业所有领域的过程，从根本上改变企业的运营方式，并为客户创造价值。这可以被视为一种文化变革，要求组织不断挑战现有模式、进行试验，并做好应对各种结果的准备。数字化举措可以涉及许多不同的方面，最极端的情况可能涉及对组织所有方面的重新设计，包括供应链、工作流程、员工技能、产品本身、客户与组织的互动方式以及组织结构。较为有限的举措则可能是采用数字技术来改善特定的商业流程或服务、降低成本或解决特定的商业问题。 商业模式转型是关键，这种转型旨在调整商业模式以适应新的数字环境。这需要对行业核心业务的运作方式进行仔细考虑。成功的转型能够颠覆整个行业，例如Netflix对家庭视频行业的冲击，以及亚马逊对零售行业的影响。数字化转型还具有文化成分，这对任何数字化转型举措的成功至关重要。例如，许多组织在过渡阶段面临挑战。数字化转型必须从对现有员工的教育开始，以确保每个人都理解新技术在改善业务、促进内部合作以及创造客户互动新方法方面的潜力。 数字化转型举措、项目和策略面临多个常见障碍。其中一个主要障碍是变更管理，因为流程变化可能会遭遇员工的积极抵制。与变更管理相关的还有员工之间的沟通不畅，这可能导致集成困难，特别是在对流程持过于乐观的看法时。此外，公司可能设有法律系统，这可能会导致与新系统集成的困难。
Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate your business and also gives values to your cherished customers. It can be said that its a cultural change that requires organizations to continually challenges the status quo, experiment and be prepared to received any outcome. A digital initiative can contain many different aspects. At one extreme, it can involve reinventing all facet of the organization, including supply chain, workflows, employee skill set, the product it self, how customers interact with the organization, and organization structure. More limited initiative can involve adopting digital technology to improve a specific business process, or service, reduce costs, or solve a specific business problem.Business model transformation is key, this type of transformation changes business models to adapt them to the new digital environment. This requires careful consideration of how the core business of the industry operates. A successful change can disrupt an entire industry- like Netflix did for home videos and Amazon for retail. Digital transformation has a cultural component, which is critical to the success of any digital transformation initiative. For example many organizations, this transition can be challenging. Digital transformation must start with education for existing staff, to ensure everyone understands the potential of new technology for improving the business, forging internal collaboration, and creating new methods for engaging customers. There are multiple common barriers that digital transformation initiatives, projects and strategies face. One of the main barriers is change management because changes in processes may face active resistance from workers. Related to change management is the miscommunication between workers which can lead to integration due to a too optimistic view of the process. Companies may have legal systems in place which can lead to integration difficulties with new systems.
