|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-transformation-essentials-with-real-world-examples/
课程评论：没有评论
课程名称：数字化转型基础与真实案例 课程概述：Salesforce将数字化转型定义为“利用数字技术创造新的或修改现有的商业流程、文化和客户体验，以满足不断变化的商业和市场需求的过程。数字化时代的商业重新构想即是数字化转型。”每个企业的数字化转型体验各不相同，起点和当前状态也各异。长久以来运用技术的传统企业与生于数字化时代的企业，其转型愿景和规模各有不同，而实施这些愿景的方法也会导致不同的结果。本课程的目标是教会学员数字化转型倡议共有的基本要素。 课程内容将深入探讨多个数字化转型主题，包括： - 变更类型 - 创新、颠覆与数字化转型的关系 - 数字化转型的驱动因素 - 数字化转型的障碍 - 数字化转型的五个领域 - 关注领域（人、流程、硬件、软件、数据） - 人、流程与技术三角模型 - 技术采纳生命周期 - 竞争生命周期 - 启动数字化转型 - 能力赋能 - 变革推动者与转型成功团队 - Blockbuster与Netflix案例研究 - LEGO案例研究 - 数字化转型交付模型 - 受欢迎的倡议与实例（云计算、业务流程管理（BPM）、机器人流程自动化（RPA）、大数据、商业智能、人工智能和机器学习） 所有课程内容将配以当今市场的案例和场景，以帮助学员更好地理解数字化转型的实际应用。
Salesforce describes Digital Transformation as "the process of using digital technologies to create new - or modify existing - business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation."Digital Transformation is experienced differently by each enterprise. Each enterprise has a different starting point. An incumbent business that has been around and used technology for 30 years has a different starting point and a different current state than a Born Digital company. Businesses will have a different vision and a different scale for their transformations. Implementation of these visions will be different and that will lead to different outcomes.Our objective in this course is to teach you about the common elements that all digital transformation initiatives share.In this course, we will perform a deep dive into various Digital Transformation topics such as:Types of ChangeInnovation, Disruption and Digital Transformation relationshipDrivers of Digital TransformationBarriers to Digital Transformation5 Domains of Digital TransformationFocus Areas (People, Process, Hardware, Software, Data)People, Process and Technology TriangleTechnology Adoption LifecycleCompetition LifecycleInitiating Digital TransformationCapability EnablementChange Agent & The Transformation Success TeamBlockbuster & Netflix Case StudyLEGO Case StudyDigital Transformation Delivery ModelPopular initiatives and examples (Cloud Computing, Business Process Management (BPM), Robotic Process Automation (RPA), Big Data, Business Intelligence, Artificial Intelligence and Machine Learning)All course content will be accompanied by examples and scenarios taken from today's market.
