|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-strategy-and-marketing-media-plan/
课程评论：没有评论
课程名称：数字广告策略与营销媒体计划 课程概述：本课程旨在向学生传授电子营销技术和策略，帮助前瞻性的组织在当今商业环境中保持竞争力。完成本课程后，学生应能够：理解关键的营销原则和技术；设计营销媒体计划，并了解成功指标的区别；制定数字营销计划，并根据特定公司的需求进行调整；构建包括多个渠道的数字广告策略以支持整体战略；制定活动目标并设置关键绩效指标（KPI），识别目标受众群体；应用选择流程以确定理想的数字营销组合，并能够计算成功指标。此外，学生将获得实际的媒体计划模板，可用于日常工作。课程结束时，学生需为在线营销模拟制定策略并进行竞争。在模拟后，学生将评估自己的表现，并为其模拟公司提交一份包含营销媒体计划预测及评估活动表现的营销计划。此外，学生还需完成作业、测验和考试。
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment.At the end of participating in this course, students should be able to:Understand the key marketing principles and techniques. Understand how to design the marketing media plan and understand the differences in metrics of success. Design a digital marketing plan and modify it to suit your specific company needs.Build the Digital Advertising Strategy including multiple channels to support the strategy. Be able to develop the campaign goals and set up KPIs, identify the target audience segment. Apply a selection process to digital marketing channels, in order to select the ideal marketing mix.You'll be able to calculate metrics of success. You would be provided with the actual media plan template which you might use on the daily basis. At the end of the course, students will need to plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company with a marketing media plan forecast and evaluating campaigns performance. Additionally, students will complete assignments, quizzes, and exams.
