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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-product-owner/
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课程名称：数字产品管理专业文凭 概述：欢迎参加数字产品管理专业文凭课程。该课程为在线自学模式，全年开放注册，适合任何时间开始和完成。课程由位于葡萄牙里斯本的MTF管理、技术与金融学院提供。MTF是一所全球性的教育与研究机构，专注于商业与专业混合教育（包括在线和校园学习），领域涵盖商业与管理、科学与技术、银行与金融。MTF还致力于人工智能、机器学习、数据科学、大数据、区块链、数字资产等研究，具有全球380,000多名学生的认可。 课程简述：本课程提供产品负责人知识领域的全面概述，旨在为数字产品、服务和平台的所有者、管理者和金融及金融科技行业的领导者，以及希望在金融科技和数字商业领域发展职业的人士提供支持。课程将涵盖多个商业主题，并结合实践案例与示例进行讨论。 课程内容： I. 产品与服务负责人的角色与使命 II. 产品/服务管理 III. 商业与利润分析 IV. 市场分析与客户开发 V. 产品愿景与规划 VI. 互动部分与毕业设计（可选） 涉及领域： - 零售银行和数字商业中的产品负责人的角色示例 - 产品经理与产品负责人的角色区别 - 产品负责人的使命及影响因素 - 定义愿景和管理产品待办事项 - 监督开发阶段、预判客户需求与评估产品进展 - 市场分析及客户开发入门 - 竞争分析及最小可行产品（MVP）的方法 - 市场分析与客户开发在数字业务中的作用 授课讲师：IGOR DMITRIEV，零售银行学校教授，数字商业与零售银行领域专家，拥有在多个国际银行集团工作的经验，涵盖超过15年的银行及12年的金融科技与数字领域经验。 此课程还与商务基础、市场营销、敏捷管理、项目管理等多项相关主题相连，提供全面的数字产品管理知识框架，助力个人职业发展。
Welcome to Program: Professional Diploma in Digital Products ManagementOnline option is self-paced, open for starting and finishing during the whole year.Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.Course Content:I. Role and Mission of a Product & Service OwnerII. Product / Service ManagementIII. Business and PnL AnalysisIV. Market Analysis & Customer DevelopmentV. Vision and RoadmapVI. Interactive Part & Capstone (Optional)Considered Areas:Product owner role examples from retail banking and digital businessProduct manager VS Product owner rolesProduct owner missionForces impacting Product owner's rolesDefining the visionManaging the product backlogPrioritizing needsOverseeing development stagesAnticipating client needsActing as primary liaisonEvaluating product progress at each iterationIntroduction to Market AnalysisIntroduction to Customer DevelopmentCompetitive AnalysisMVP, Сoncierge / Wizard of OZ approaches usagePurposes of Market Analysis and Custdev at digital businessRole of Market and Clients AnalystRole of market analysis and Custdev at product developmentIntroduction to Basic Market and Clients Feedback Analysis ToolsDigital Channels buildingPractical Examples from Digital BusinessExamples from Consumer Lending, Mortgage and other product-lines of Retail BusinessExamples from leading worldwide banksInteractive partCourse Author:IGOR DMITRIEVProfessor of The Retail Banking School Digital Business and Retail Banking ExpertEducation:• MBA, The Boston University, USA• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics• Six Sigma Black BeltExperience:• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Linked topics:Business FundamentalsMarketing FundamentalsAgileSCRUMProject ManagementMarketing & Business StrategyOnline and Digital BusinessLeadershipDigital transformations / StrategyProduct ManagementProduct DevelopmentStrategic Planning & ExecutionStakeholder CommunicationSolution Ideation & ImplementationContinuous Process ImprovementBudget & Resource ManagementTechnical Leadership & DevelopmentRegulatory Compliance Business Process DevelopmentBusiness FundamentalsNon-Technical Product Management
