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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-product-management/
课程评论：没有评论
课程名称：数字产品管理 课程概述：数字产品管理是产品管理领域中的一个专业学科，现在几乎所有企业都在将数字元素融入其产品和流程中。虽然数字产品管理常常与初创公司和新商业创立相关联，但数字化已成为几乎所有行业（从制造商到零售商）的战略重要组成部分。本课程将深入探讨商业战略、竞争分析和生命周期管理等各个方面，并关注纯数字产品与传统业务中数字要素的特定问题。课程内容包括产品路线图及Web和移动产品管理。同时，我们将学习各种“如何去做”的技术（如最小可行产品定义、敏捷方法、从线框到代码的产品创建），并探讨多样化的数字商业模型。本课程将帮助学员理解“为什么”以及“应该做些什么”，这些问题是产品经理需要为客户、同事、企业及股东解答的。 讲师简介：Scott Germaise 是一位资深产品管理领导者，曾在多个初创公司及成熟数字企业担任从助理到副总裁的职务，涉及内容、社区及商业产品。有六项专利和几项待批的发明，他曾担任一些消费者在线服务的产品经理，设计、构建或管理过世界上第一批电子商务商店和互联网产品。作为About的联合创始人，Scott领导了该产品团队，使其成为持续时间最长的顶级信息服务之一。在从About（现Dotdash）到OpenSky、Keep等公司的早期产品工作中，以及对其他数十家企业的顾问角色，这门课程集成了他的丰富经验。许多Scott的前下属如今已经晋升为产品总监和副总裁。 （课程大纲暂未提供）
Digital Product Management is a specialty discipline within general product management, but increasingly, just about any business will be integrating aspects of digital into their products and processes. Much focus has been put on digital product management as related to startups and new business creation. However, digital is increasingly a strategic aspect of just about any business from manufacturers to retailers. This course will not only go deeply into various aspects of business strategy, competitive analysis and lifecycle management, but digital specific issues for both pure digital products and digital aspects of traditional businesses. Of course we'll cover product roadmapping and product management for Web and Mobile. And while we'll be looking at a lot of the "How To Do It" technologies, (Minimum Viable Product definition, Agile Methods, Product Creation from Wireframes to Code), we're also going to go over a wide variety of digital business models. We're going to look at a lot of the "Whys" and think about "What are the right things to do." These are the questions Product Managers need to answer for customers, co-workers, their businesses and stockholders.This course is the result of decades or Product Management leadership, team building and mentorship. Most of the material comes from hands on use in training or mentoring product managers or answering specific questions practitioners have faced in the field.The slides in the presentation are based on real world presentations done over time. The narrative intenationally closely follows the slides so that anyone who happens to use the course on a small device with challenging display can still hear everything and anyone who wants to skip the listening could more quickly go through the slides.Your Instructor:Scott Germaise is a Senior Product Manager leader with experience from Associate to VP level at multiple startups and established digital businesses across content, community and commerce products. As an inventor with six patents and several more pending, he has served as product manager at some of the first consumer online services. He's designed, built or managed some of the world's first ecommerce stores and Internet products. As co-founder of About, Scott has led the product team at what's become one of the longest lasting top information services around. Having led early product efforts at companies from About, (now Dotdash), to OpenSky, Keep and more, plus consulting roles with dozens of others, this course is the result of those experiences. Many of Scott's former direct reports have gone on to Director and VP Product roles.
