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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-platforms-and-ecosystems-business-and-partnership/
课程评论：没有评论
课程名称：数字平台与生态系统：商业与合作伙伴关系 概述：欢迎参加由MTF管理、技术与金融学院提供的《数字平台与生态系统：商业与合作伙伴关系》课程。MTF是总部位于葡萄牙里斯本的全球教育与研究机构，专注于商业与专业教育，结合线上与线下的学习方式，涵盖商业与管理、科学与技术、银行与金融等领域。MTF的研发中心专注于人工智能、机器学习、数据科学、大数据、WEB3、区块链、加密货币与数字资产、元宇宙、数字转型、金融科技和电子商务等方面的研究。MTF与IBM、英特尔、微软等公司是官方合作伙伴，并且是葡萄牙商会的会员，现已在208个国家开展教育，服务超过38万名学生。 课程内容：数字平台和生态系统已成为现代商业领域不可或缺的组成部分，根本改变了公司运营、与客户互动及创造价值的方式。 - 数字平台：数字平台是一个在线框架或基础设施，促进用户间的互动，并允许商品、服务或信息的交换。这些平台作为虚拟市场，让用户进行连接、交易和合作。示例包括电子商务网站（如亚马逊）、社交媒体平台（如Facebook）和软件即服务(SaaS)平台（如Salesforce）。 - 生态系统：数字生态系统指的是在共享数字环境中相互连接的组织、个人和技术网络，这些生态系统以相互依赖与合作为特征，各个实体共同促进生态系统整体价值的创造。例如，苹果的生态系统包括开发应用程序的开发者、使用这些应用的用户以及作为平台提供者的苹果公司。 公司与管理者的意义： - 市场拓展：数字平台和生态系统为公司提供了无与伦比的机会，拓展全球市场并与不同客户群体互动。 - 创新：它们为实验、共同创造和快速推出新产品和服务提供了丰沃的土壤。 - 客户参与：这些平台使公司能够收集大量有关客户行为、偏好和反馈的数据，从而实现更个性化和有针对性的营销策略。 - 效率：通过利用数字平台，公司可以简化操作、自动化流程并降低成本。 - 竞争优势：理解和利用数字平台及生态系统可以给公司带来显著的竞争优势，使其在快速变化的市场中领先于对手。 本课程旨在帮助学员深入理解数字平台与生态系统的商业潜力，并掌握如何在实际操作中有效应用这些工具。
Welcome to course: Digital Platforms and Ecosystems Business and Partnership by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Digital platforms and ecosystems have become integral components of modern business landscapes, fundamentally altering the way companies operate, interact with customers, and create value.Digital Platforms:A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate. Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.Ecosystems:Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem's overall value creation. For instance, Apple's ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.Importance for Companies and Managers:Market Expansion: Digital platforms and ecosystems offer companies unparalleled opportunities to reach global markets and engage with diverse customer segments.Innovation: They foster innovation by providing a fertile ground for experimentation, co-creation, and the rapid deployment of new products and services.Customer Engagement: These platforms enable companies to gather vast amounts of data on customer behavior, preferences, and feedback, allowing for more personalized and targeted marketing strategies.Efficiency: By leveraging digital platforms, companies can streamline operations, automate processes, and reduce costs.Competitive Advantage: Understanding and harnessing digital platforms and ecosystems can confer a significant competitive advantage, enabling companies to stay ahead of rivals in a rapidly evolving marketplace.
