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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-platform-governance/
课程评论：没有评论
**课程名称：** 数字平台治理导论 **课程概述：** 本课程旨在介绍数字平台及其治理方式。苹果 iOS、安卓、Facebook 和亚马逊等平台正在改变竞争规则，挑战传统的商业模式。本课程将帮助您理解数字平台生态系统的动态。 **课程内容包括：** * 平台生态系统的核心组成部分。 * 传统 IT 治理与平台治理的区别。 * 平台治理的三个关键方面： 1. 决策权 2. 控制组合设计 3. 定价策略 **课程收益：** * 深入了解平台运作方式和治理机制。 * 为从事需要平台基本知识的工作做好准备，包括平台所有者、应用开发者和最终用户之间的协调。 * 掌握平台治理的关键要素。 * 深入了解平台所有者如何设定决策权、控制措施和定价策略。 **学习成果：** * 理解数字平台的组织方式。 * 掌握平台治理的基本概念。 * 能够描述平台治理的常见方面。 * 了解平台带来的机遇与挑战。 **学习方式：** * 高质量讲座，通过真实世界的实际案例解释术语和概念。 * 终身访问权限，可根据自己的节奏、随时随地、在任何设备上学习，并可随时复习。
What's in this course?This course offers an introduction to digital platforms and how they are governed. Platforms like Apple's iOS, Android, Facebook, and Amazon are changing the rules of competition. They are challenging conventional models of business. This course will help you make sense of the dynamics of digital platform ecosystems. Topic covered include: the core components of platform ecosystems, differences between traditional IT governance and platform governance, the three facets of platform governance: (1) Decision Rights; (2) Control Portfolio Design; and (3) Pricing Policies.How will this course help you?You will be well versed on how platforms operate and how they are governedYou will be equipped for a job that requires fundamental knowledge of how platforms are orchestrated between platform owners, App developers and end-usersYou will gain knowledge of the facets of platform governanceYou will garner insights on how platform owners set decision rights, controls and pricing policiesHere is what you will receive with your enrolment:High-quality lectures that explain the different terms and concepts with real world practical examples.Lifetime access with no expiration so you can complete the course at your own pace, anywhere, on any device and come back for a refresher at any time.Learning outcomeThrough the course you will gain knowledge on these topics:Understand how digital platforms are organizedMaster the fundamental concepts around the governance of platformsBe bale to describe common facets of platform governanceUnderstand the opportunities and challenges associated with platforms
