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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-with-ai/
课程评论：没有评论
课程名称：以人工智能推动数字营销 课程概述： 该课程旨在帮助学生掌握数字营销的基本知识，并学习如何整合强大的人工智能工具，课程通过实践案例研究、真实数据和结构清晰的教学内容进行讲授。由杜克大学的丹尼尔·埃格教授设计和授课，课程涵盖了数字营销生命周期的各个环节，从市场研究到活动规划、绩效分析和预算优化，教学内容均基于真实世界的数据。 课程内容包括： - 通过两个详细的案例研究：一个聚焦于休闲车市场，另一个针对小型企业（剧院）。 - 使用ChatGPT、Midjourney和Excel等工具来建立AI生成的市场研究报告、创建广告样本和活动材料。 - 应用人口统计分割和目标定位，跟踪关键漏斗指标（如跳出率、转化率、客户获取成本CAC、客户生命周期价值LTV等）。 - 使用真实的绩效数据设计和分配数字广告预算。 该课程强调实用性，学生将使用真实的销售和活动数据来发现模式、提高客户留存率、降低流失率并增加收入。学生将建立市场营销角色，制定有针对性的内容，学习如何根据信息数据做出明晰的决策，而不是凭直觉进行猜测。 课程独特之处： - 两小时的集中视频课程，内容相当于20小时的大学课堂内容。 - 实用的AI工具教程、研究自动化和图像创建等。 - 提供真实商业数据的Excel文件和实践指导，增强信心而不仅仅是知识。 - 创意与分析营销的结合，展示如何将视觉效果、指标和细分结合起来。 - 课程最后将所有知识整合为可操作的、注意预算的营销计划，并准备实施。 课程面向完全初学者，无需具备营销背景或技术技能。所需条件： - 可上网的电脑 - 免费的ChatGPT账号（课程将指导如何设置） - 基础版的Excel或Google Sheets - 开放的思维和探索新工具的意愿 课程将逐步指导学生，从建立AI工具到使用Excel的简单功能，所有内容均通过真实案例清晰解释。完成课程后，学生将具备牢固的数字营销基础，并实用地理解AI如何提升工作效率、节省时间，让营销更加智能。
Master the essentials of digital marketing while learning how to integrate powerful AI tools, all through hands-on case studies, real data, and clear, structured lessons.This course combines the rigor of a university curriculum with the efficiency of a business bootcamp. Designed and taught by Professor Daniel Egger of Duke University, the course walks you through the entire digital marketing lifecycle, from initial market research to campaign planning, performance analysis, and budget optimization. And it's all based on real-world data.You'll work through two detailed case studies, one in the recreational vehicle (RV) market and one for a small business ( a theater) using tools like ChatGPT, Midjourney, and Excel to:Build AI-generated marketing research reportsCreate ad mockups and campaign materialsApply demographic segmentation and targetingTrack key funnel metrics (bounce rate, conversion rate, CAC, LTV, etc.)Design and allocate digital ad budgets using real performance dataThis is not a course about theory. You'll use real sales and campaign data to uncover patterns, improve retention, reduce churn, and increase revenue. You'll build marketing personas, craft targeted content, and learn how to make decisions that aren't guesses, they're projections grounded in data.Whether you're analyzing which Instagram campaign delivered the highest ROI or crafting an email series that converts, you'll be applying the same techniques used by professional marketers, but now powered by AI.What Makes This Course Unique:Two hours of focused video lessons, packed with the equivalent of 20 hours of university contentAI made practical, prompt-writing tutorials, research automation, image creation, and moreReal-world business data provided in Excel and hands-on walkthroughs to build confidence, not just knowledgeA blend of creative and analytical marketing, showing how to use visuals, metrics, and segmentation togetherFinal lessons bring it all together into a marketing plan that's actionable, budget-aware, and ready to deployBy the end, you'll have a strong foundation in digital marketing and a practical understanding of how AI can boost your effectiveness, save you time, and make your marketing smarter.No prior experience is required. This course is designed for complete beginners. You don't need a marketing background or technical skills.All you need is:A computer with internet accessA free ChatGPT account (we'll show you how to set one up)A basic version of Excel or Google SheetsAn open mind and a willingness to explore new toolsWe'll guide you step by step, from setting up AI tools to using simple functions in Excel. Everything is explained clearly with real examples.
