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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-strategy-online-course/
课程评论：没有评论
**课程名称:** 电子商务营销全套 [2025] **课程概述:** 本课程专为小型在线企业主、自由职业者以及希望快速建立强大而简便的业务和营销策略的新晋营销经理设计。学完本课程后，您将拥有一份为您自身业务量身定制、已准备好实施的完整业务和营销模板。 本课程汲取了顶级公司的最佳实践以及十余年电子商务和营销管理的实践经验，提供了实用、可操作的技术，帮助您有效地增长和优化业务。无论您是初学者还是希望完善现有策略，本课程都将为您提供成功的工具和见解。 **课程内容:** * 通过免费关键词研究工具在线寻找商机 * 通过发现的细分市场和机会分析，确定最有潜力的细分市场 * 了解您的（潜在）竞争对手、他们的产品和价值观，以及如何定位自己 * 定义您产品的价值点以及如何吸引客户 * 通过买家画像、文化矩阵和性格类型了解您的目标客户 * 运用顶级公司销售产品的影响力原则，并学习如何将其应用于您的网站 * 运用品牌建设最佳实践，打造吸引人的品牌 * 定义您的业务策略和营销目标 * 运用经典的文案撰写技巧和AI模型创作吸引人的文案 * 设计转化率高的博客文章，并使用预制营销日历进行组织 * 运用最佳实践 UI/UX 设计优化您网站的设计和结构以提高转化率 * 为您的产品定价，并运用定价技巧和窍门来增加销售
Digital Marketing Strategy For E-BusinessesThis course is designed for small online business owners, freelancers, and new marketing managers looking to build a strong yet simple business and marketing strategy quickly. By the end of the course, you will have a fully developed business and marketing template tailored to your own business, ready for implementation.Drawing from best practices used by top companies and over a decade of hands-on experience in e-commerce and marketing management, this course provides practical, actionable techniques to help you grow and optimize your business effectively. Whether you're just starting out or looking to refine your existing strategy, this course will equip you with the tools and insights needed for success.In this course, you will:- Find business opportunities online through free keyword research tools- Determine the most promising niches through discovered niches and opportunities analysis- Understand your (potential) competitors, their products and values, and where to position yourself- Define your product's value points and how you will appeal to your customers- Understand your target customer through a buyer persona, cultural matrix and personality styles- Use top influence principles that top companies use to sell their products - and how to apply it to your website- Create an appealing brand using branding best-practice- Define your business strategy and marketing objectives- Create appealing copy using classic copywriting techniques and AI models- Design converting blog posts and organize them using the premade Marketing Calendar- Optimize your website's design and structure using best-practice UI/UX design for conversions- Price your products and use pricing tips and tricks to increase sales
