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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-strategy-for-managers/
课程评论：没有评论
课程名称：管理者的数字营销策略 课程概述：本课程为忙碌的非技术性管理者提供了一种节省时间的可视化在线营销主要内容的解释。通过解释性图像简化了由互联网产生的信息过载，课程涵盖了搜索引擎优化（SEO）和每次点击付费广告（CPC）。完成本课程后，学员将理解社交媒体、网站开发、电子商务和移动营销在整体商业战略中的定位。内容专注于从战略角度管理在线营销，而不是执行具体的详细任务，强调培养管理行为。 课程将帮助学员掌握以下技能：合理规划在不同在线活动上花费的时间，审慎投资广告费用，调查与消费者相关的内容并获取洞察，识别最大化流量的关键词。此外，学员将学习如何将在线营销活动与网站特定页面对齐，运用有效的营销原则。在课程结束时，学员将成为连接所有数字平台的建设者，能够作为弓箭手决定广告投放的目标细分市场。作为建设者和弓箭手，学员将运用战略和战术思维，制定切实可行的数字营销策略。最重要的是，学员将享受到课程中理念解释的简单明了。 欢迎参与！
A time-saving, visual explanation of the major aspects of online marketing for the non-technical, busy manager. SEO and Cost per Click advertising are presented by using explanatory images which simplify the information overload produced by the internet. Upon completion of this course you will understand how social media, website development, e-commerce and mobile marketing fit into overall business strategy. The content is geared towards managing online marketing from a strategic perspective, not performing specific detailed tasks. The focus is on cultivating management behavior. You will acquire the skills of prioritizing the amount of time spent on different online activities, you will invest ad-spend dollars judiciously, you will research appropriate content with insights which persuades consumers, and you will identify keywords which maximize traffic. You will also align online marketing activities, to specific pages on your website, by applying marketing principles efficiently. By the end of the course, you will be the architect linking all your digital platforms ; you will also be the archer (deciding which target segments to hit) with each advert. As both architect and archer, you will exercise strategic and tactical thinking, in order to formulate a sound digital marketing strategy. Above all, you will enjoy the simplicity with which the ideas are explained. Enjoy!
