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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-strategy-for-beginners-2020-part-1-of-6/
课程评论：没有评论
课程名称：数字营销的销售漏斗与客户旅程图 课程概述：在快速发展的数字世界中，营销的复杂性逐渐增加。对于非技术销售人员、独立商业主及市场营销人员来说，理解这一复杂环境并在数字营销中起步可能非常困难。本课程专为初学者、传统销售专业人士、商业运营及小型企业主设计，帮助他们在复杂的数字营销世界中顺利导航。虽然您可能不直接负责数字营销，但掌握基础知识对于成功经营业务大有裨益。该课程以现场讲授的方式进行，讲解过程中有来自团队成员的提问，保留了真实的互动氛围。 在两个小时的第一节课中，我们讨论了以下主题： 1. 营销与数字营销的基础知识； 2. 可用于数字营销的一些工具及其简要介绍； 3. 营销基础 - 客户画像与消费者旅程； 4. 如何通过不同工具在销售漏斗中导航； 5. 对这些工具的使用细节将在未来的课程中进一步讨论。 如有任何问题或反馈，欢迎随时与我们联系。
Digital world is ever evolving and marketing in this digital world can be highly complex. Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional, single business owners and marketers. This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality) In this two hour class (first session) we discussed following topics.1. Fundamentals of marketing and digital marketing2. Tools that can be used in digital marketing and some brief.3. Foundation of marketing - customer persona and consumer journey.4. how to navigate through sales funnel using different tools.5. We will discuss more details on those tools how to use them in future sessions. if you have any questions / feedback, you are free to let us know.
