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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-research/
课程评论：没有评论
课程名称：数字营销研究：做出精准的营销决策 课程概述：持续的营销研究应成为任何公司的重心。无论你是大公司还是小企业，了解客户的想法、市场的变化以及竞争对手的动态都应是你的首要任务。在完成本课程后，你将能够回答以下关键问题：在多设备、多任务的使用环境中，我们是否了解客户如何应对这些挑战？分析数据在告知我们客户如何使用网站方面能发挥什么作用？客户是否关心隐私？他们最常使用哪些社交媒体以及如何使用？你是否理解客户的心理？数字营销研究让这一切成为可能，而无需投入巨额资金！
Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority. After this course you will be able to answer the following key-questions In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this? What Analytics are telling us about how our customer are using your website?Are they concerned about Privacy?What Social Media do they use most and how?Do you understand the Psychology of your customers? Now Digital Marketing Research has made all of this possible without spending a fortune!
