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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-mastery-for-real-estate-agents/
课程评论：没有评论
课程名称：房地产经纪人的数字营销精通 课程概述：厌倦了冷拨电话、敲门和发传单？那么你需要深入了解数字营销的世界。在2022年的一项调查中，房地产经纪人报告称，超过60%的地产线索是通过社交媒体获得的。没错，60%。而这仅仅是数字营销的一种形式。本课程将教你： - 作为房地产经纪人，数字营销的重要性。 - 如何通过社交媒体和评价网站在线建立个人品牌。 - 拥有一个网站的必要性，以及如何选择域名、网络托管和创建网站。 - 内容营销的基础知识，以及如何利用其优势（包括内容写作、电子书、操作指南、信息图表、视频和播客）。 - 如何利用公共关系提升品牌曝光率。 - 电子邮件营销的运作及其与社交媒体整合的最佳实践，以创建高转化率的销售漏斗。 - 社交媒体营销的最佳实践，包括如何使用Facebook、Instagram、LinkedIn、YouTube和TikTok获取更多线索。 - 如何通过社交媒体和谷歌广告进行广告投放。 通过实施本课程所教授的原则，你可以增加作为房地产经纪人的线索和收入。
Tired of cold calls? Even more tired of knocking on doors or handing out flyers? Then you need to dive deep into the world of digital marketing. In a 2022 survey, real estate agents reported receiving more than 60 percent of their real estate leads through social media. That's right, 60 percent. And this is only ONE FORM OF DIGITAL MARKETING. In additional to social media marketing, this course will teach you:The importance of using digital marketing as a real estate agent. How to brand yourself online through social media and review websites.Why you need to have a website (including how to choose a domain name, webhost, and creation of a website).The basics of content marketing and how to use it to your advantage (including content writing, eBooks, how-to-guides, infographics, videos, and podcasting). How to leverage public relations to increase your brand presence. The ins and outs of email marketing and how to integrate it with social media to create high-converting sales funnels. Social media marketing best practices including how to use Facebook, Instagram, LinkedIn, YouTube and TikTok to get more leads.How to advertise through social media and Google Ads.Find out how your colleagues are getting all these leads without cold calling. By implementing the principles taught in this course, you can increase your leads and revenue as a real estate agent.
