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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-mastering-paid-media-google-meta-ads/
课程评论：没有评论
课程名称：数字营销 - 精通付费媒体：谷歌和Meta广告 课程概述：想要进入数字营销领域，成为媒体购买者，或通过强大的广告活动发展自己的业务？本课程为您提供了一个逐步的路线图，让您精通付费媒体——无须任何经验。在短短12周内，您将从初学者成长为自信的广告商，学习如何在谷歌广告（搜索、展示、YouTube）和Meta广告（Facebook和Instagram）上运行高转化率的广告活动。 通过真实案例和动手项目，您将使用专业人士的工具（包括谷歌广告管理器、Meta商务套件、谷歌分析和标签管理器）来构建、启动和优化广告活动。本课程特别考虑摩洛哥市场，教您如何以阿拉伯语和法语针对当地受众、选择合适的平台并制定有效的策略。然而，您所获得的技能具有全球适用性，使您能够与世界各地的客户合作。 无论您是学生、自由职业者、企业家还是有志于成为媒体购买者的人，完成本课程后，您将拥有就业所需的技能、证书准备和真实广告活动的完整作品集。您还将学习如何跟踪结果、改善广告支出回报率（ROAS），以及如何将绩效呈现给客户或雇主。 如果您准备掌控自己在数字广告领域的未来，本课程就是为您量身定制的。
Looking to break into digital marketing, become a media buyer, or grow your own business through powerful ad campaigns? This course is your step-by-step roadmap to mastering paid media - no experience required.In just 12 weeks, you'll go from beginner to confident advertiser, learning how to run high-converting campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram). Through real-world examples and hands-on projects, you'll build, launch, and optimize campaigns using the same tools professionals use - including Google Ads Manager, Meta Business Suite, Google Analytics, and Tag Manager.This course is designed with the Moroccan market in mind, teaching you how to target local audiences in Arabic and French, choose the right platforms, and build strategies that get results. But the skills you'll gain are global - giving you the ability to work with clients anywhere in the world.Whether you're a student, freelancer, entrepreneur, or aspiring media buyer, you'll finish this program with a job-ready skillset, certification preparation, and a complete portfolio of real campaigns. You'll also learn how to track results, improve return on ad spend (ROAS), and communicate performance to clients or employers.If you're ready to take control of your future in digital advertising, this course is for you.
