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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-management-essentials/
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课程名称:数字营销管理基础工具包 课程概述:如果您是数字营销策略流程的新手,那么您来对地方了!数字营销管理工具包是一个逐步指导您理解所有可用基本工具的课程。从搜索引擎优化(SEO)到社交媒体渠道、内容营销、电子邮件营销和数字规划,您将在投入时间和金钱之前获得全面的认识。课程章节旨在为您提供最佳工具和最佳实践的概述,助您成为更优秀的营销人员。本课程不仅仅是购买知识,而是与我们一同踏上职业转型之旅。 课程内容包括: - 数字营销广告规划工具箱 - 内容营销 - 社交媒体营销的战略视角 主要主题涵盖: - SEO - 内容营销 - 数字规划 - 社交媒体渠道 - 电子邮件营销 - 数字公关 - 网站建设 - 博客管理 为了正确计划、创建、测量和执行您的数字营销计划,您需要理解不同数字营销组件如何独立工作以及如何协同运作。为此,我们创建了数字营销工具包。该课程从概念和实践的角度展示了如何有条不紊地接触这个多元化的领域,从而获得真实的可见成果。 完成课程后,您将能够执行基本的数字营销任务,并成功与周围的团队进行有效合作。没有比准确了解可用工具及其使用方法更好的方式来准备您的营销策略了。 数字营销经理的角色与必备技能: 我们都知道“T型知识”的概念。拥有广泛的技能组合是至关重要的,但您也需要特定技能来深入某些领域。我们坚信,您应该具备战略和分析技能的结合,才能在这一领域中脱颖而出。 - 对数据分析的良好理解 - 对基本营销策略方面的战略性知识:细分市场、SWOT分析、PESTLE分析 - 对技术动态的了解,例如:自动化、数字化转型、大数据等 - 避免追逐最新潮流,保持专注,这是一项被人们遗忘的关键技能 我们可以列出数百个潜在技能,但这将是错误的。如果您具备上述重要技能,您将为未来的挑战做好准备! 与我们领先的合作伙伴——牛津市场学院合作,所有教员和培训师都经过严格的选拔过程,并在实际公司中授课。 准备好学习了吗?立即获得数字营销管理基础工具包的终身访问权限!
New to the Digital Marketing Strategy Process? Then you are in the right place!The Digital Marketing Management Toolkit is a step-by-step course for understanding all the essential tools available.From knowing SEO to the Social Media Channels available to Content Marketing, Email Marketing, and Digital Planning, you will get the complete picture before committing to waste money and time.And don't worry about searching for tools and best practices - sections are designed to give you an overview of the best available to help you be a better Marketer. You do not buy a course but a transformational journey about you and your career with us.Digital Marketing Management Toolkit includes the following sections:Digital Campaign Planning ToolboxContent MarketingSocial Media Marketing: a Strategic ViewWhat major topics can you find inside the course:SEOContent MarketingDigital PlanningSocial Media ChannelsEmail MarketingDigital PRWebsiteBlogTo Plan, Create, Measure, and Execute your Digital Marketing Plan correctly, you need to understand how the different digital marketing components work on their own and then together.For this reason, we created the Digital Marketing Toolkit. This course shows you both from a conceptual and practical point of view how, if you approach this multi-faceted world methodically, you can get real tangible results.After the course, you will perform essential Digital Marketing tasks and interface successfully with all the teams around you.There's no better way to prepare your marketing strategy than knowing exactly what is out there and how to use it.The Role of the Digital Marketing Manager: What Skills Should you Have?We are all familiar with the concept of T-Shaped knowledge. Having a broad set of skills is essential, but you also need specific skills to help you delve into some areas.We firmly believe you should have a mix of Strategic and Analytical skills to excel in this area.A good understanding of Data AnalyticsStrategic knowledge of essential Marketing Strategy aspects: segmentation, SWOT, PESTLE,A view of what is happening in Technology: E.G., Automation, Digital Transformation, Big Data to mention a fewAvoid the latest fad.Focus, Focus, Focus: this is one of the most critical skills that people forgetWe could list hundreds of potential skills here, BUT it will be a mistake. If you have the considerable skills we mentioned above, you will be ready for whatever comes next!With our leading partner, The Oxford College of Marketing, all our teachers and trainers undergo an extensive selection process, and they teach inside actual companies.Ready to learn?Get lifetime access to Digital Marketing Management Essential Toolkit!