|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-internet-artificial-intelligencesm/
课程评论：没有评论
课程名称：数字营销：互联网/人工智能/社交媒体 课程简介： 本课程分为四个部分，旨在帮助初学者掌握数字营销的基本知识与技能，并了解如何在互联网时代通过多种渠道和技术实现业务的增长和成功。 第一部分：完全初学者的互联网营销 在这一部分中，您将学习到如何在家中舒适地进行互联网营销，探索基本的SEO、网站设计、联盟营销、电子邮件营销和社交媒体等概念。课程涵盖了： - 有效销售产品的三大平台 - 互联网营销者应掌握的五大技能 - 成功联盟营销者的五个秘密 - 如何从社交媒体获取网站流量 - 新手常犯的五大错误及营销神话 第二部分：互联网营销者手册 该部分介绍如何吸引潜在客户，并采取79项行动以实现业务增长。课程将重点放在如何验证商业理念、将业务过渡到增长阶段，以及成功扩大业务规模。您将学习： - 利用谷歌广告增加网站流量的四个技巧 - 提高客户满意度的五大策略 - 通过影响者营销促进业务增长 - 了解关键绩效指标（KPIs）以及为何利用Facebook广告 第三部分：数字营销中的人工智能 在这一部分中，课程将解析人工智能及机器学习的基本概念，帮助您了解如何适应以AI为主导的市场环境。这将涉及到： - AI与机器学习的区别 - 如何开展SEO以适应AI策略 - 聊天机器人和程序化广告的使用 - 大数据及其在营销中的应用 第四部分：简化社交媒体营销 本部分旨在教您如何使用社交媒体提高品牌曝光和增加粉丝。您将学习如何创建优质内容、分析营销效果，制定战略以实现有效增长。课程内容包括： - 社交媒体营销策略的重要性 - 如何利用社交媒体提升参与度 - 检查社交媒体营销效果的步骤 无论您是初学者还是希望深化数字营销知识的专业人士，这门课程都提供了实用的工具和策略，助您在快速变化的市场中立于不败之地。
Section One: Internet Marketing for Complete BeginnersAs an internet marketer, you'll be able to earn money from the comfort of your home, with no limit as to how far you can scale and grow your business.It's highly rewarding, and it's a skill that you can use to land jobs, or market to other companies, too.There's just one problem: it's all rather complicated. If you're not familiar with the world of internet marketing, then you might even be wondering how it's even possible to earn money online without anything physical!It's all a bit daunting and it's certainly not clear how or where to start.With this video course you will learn the Basics of SEO, Site Design, Affiliate Marketing, Email Marketing, Social Media, and more.Topics covered:3 Powerful Platforms for Selling Your Products5 Amazingly Powerful Tools for Internet Marketers5 Essential Skills You Should Develop As an Internet Marketer5 Secrets of Successful Affiliate Marketers5 Ways You Can Make Money OnlineHow to Become a Thought LeaderHow to Get Started With Email MarketingHow to Get Traffic to Your Website From Social Media PlatformsTop 5 Mistakes That New Internet MarketersTop 5 Myths Surrounding Internet MarketingSection Two: The Internet Marketer's HandbookWith more than 40,000 Google searches happening every second, you need to find a way to gain the attention of these potential customers.Knowing how your target audience engages with their favorite brands and the things that influence them to buy are the keys to growing your online business.This video course details the 79 actions that you need to take today that will lead you to realizing huge results in your Internet business.It covers everything from validating your business idea, to transitioning your business for growth, to successfully scaling your business to grow beyond your wildest dreams.Topics covered:4 Hacks for Using Google Ads to Increase Web Traffic4 Ways to Send Customers Emails Theyll Love5 Hacks for Providing Memorable Customer Service Through Live Chat5 Reasons Why Customer Feedback is Important for Your Business5 Strategies for Successfully Growing Your Business8 Creative Ways to Build Your Email List to Grow Your BusinessEffective Hacks for Quickly Validating Your Business IdeaHow to Use Influencer Marketing to Grow Your BusinessMost Important KPIs to Know to Grow Your BusinessTop 5 Reasons Why You Should Utilize Facebook Ads for Your BusinessSection Three: Artificial Intelligence in Digital MarketingBeing smart in business means knowing what's just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.This video course will help you to prepare, and explain a number of concepts:AI vs Machine LearningHow to conduct SEO now that Google is an "AI first" companyChatbotsProgrammatic advertisingBig dataRankBrainDigital assistantsData scienceSQLLatent Semantic IndexingThe future of internet marketingIn this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.Topics covered:What Is AI And Machine Learning?Google As An AI-First CompanyPreparing For Semantic SearchBig DataComputer VersionAdvertisingEmail MarketingChatbotsDeveloping Your AI Skills - Using SQLHow To Future Proof Your MarketingAnd much more!Section Four: Social Media Marketing Made SimpleSocial media is designed to keep us entertained. Many of us spend hours trawling through content looking to find things that are unique and special to add to our feeds.We are overwhelmed with having so many accounts that we can follow-but not all content is created equal.Some content is much more popular than others; and it stands out on our feeds. Creating fantastic content and posting it at the optimal time with call-to-actions is a key strategy to succeeding on social media.Being able to statistically analyze how your posts are performing is key to creating effective content.Finding the successful posts and replicating characteristics of them into new posts is a great way to drive engagement and gain new followers.Using analytics and insights is the best way to improve your productivity and work towards effective growth.This video course will give you the knowledge and tools you need to scale your business with social media marketing.Topics covered:Why You Need A Social Media Marketing StrategyHow To Use Social Media Marketing To Gain FollowersTop 6 Benefits To Social Media Marketing8 Secrets To Quality Social Media MarketingHow To Check If Your Social Media Marketing Is WorkingWhy You Need To Increase Your EngagementEasy Ways To Update Your Social Media Marketing StrategyHow Collaboration Can Improve Your Social Media Marketing And Gain New Followers5 Quick Tips To Set Up Your Social Media MarketingHow To Use Social Media Marketing To Develop Your Brand
