|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-hacking-19-secrets-of-your-competition/
课程评论：没有评论
课程名称：数字营销：破解竞争对手的19个秘密 课程概述：了解和揭秘竞争对手的秘密是数字营销成功与否的关键。因此，我们创建了这门课程，专注于教你如何回答任何企业的19个重要问题！几年前，一些信息几乎不可能获得，而其余的信息则需要巨额的市场研究投资。如今，您可以以极低甚至零成本获取所有这些信息。课程由赫尔德·布里托教授授课，他在FGV和ESPM等学府教授MBA及拓展课程，并拥有超过12年的专注于销售、潜在客户和品牌知名度的数字营销经验，服务过的113个品牌包括Vivo、Technos、Tim等。 教授具备数字营销MBA（UNESA）、领导力MBA（UNISUAM）、市场营销学位（UNESA）、谷歌广告和分析认证以及HubSpot入站营销认证。在这门课程中，您将学习如何揭示竞争对手的秘密，包括： - 可下载的竞争地图 - 竞争对手的网站访问量 - 在线媒体来源的访问表现 - 竞争对手网站速度评分 - 竞争对手的促销和广告格式 - 在谷歌上排名最高的付费和自然关键词 - 竞争对手在过去几年中的SEO增长及反向链接情况 这门课程将帮助您掌握分析竞争对手的工具和策略，从而优化您的数字营销活动。
Hacking and Unraveling your Competition's Secrets can make the difference between succeeding and not succeeding in Digital Marketing. That's why we created this course that focuses on showing you how to answer 19 crucial questions for any business!Information that a few years ago could have been impossible to know, and those that were possible would require a very high investment in market research. And now, you can have it all for very little cost or zero cost in some cases.Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBA's and Extension courses), in addition to working for over 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo stands out , Technos, Tim, Fisk, Oi, Megamatte, Domino's Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Laboratório Labet, Editora CPAD and Hotéis DiRoma.He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).With him you will learn in this course to unveil secrets of your Competition such as:- Downloadable Competition Map- How many Site Visits do my Competitors have?- Which Online Media Sources generate the most Visits for my Competitors?- What is the Competitors' Site Speed score?- What are the Offers/Promotions and what Formats of Search, Display, Facebook and Instagram Ads?- Which Paid and Organic Keywords rank highest on Google?- Have Competitors seen Growth in SEO over the last few years? Have a lot of Backlinks for SEO?
