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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-growth-masterclass/
课程评论：没有评论
课程名称：增长秘密：数字营销 + 增长大师班 课程概述： 本课程旨在提升您的营销技能，介绍下一代的增长黑客营销技巧。增长黑客是利用心理学原理、精明的数字营销工具及优化流程，以每个项目获得最大回报的艺术。您将学习如何构建坚实的营销增长基础，运用各类工具来提高流量、优化工作流程、增强互动并增加访客转化率。这是数字营销的下一水平，包含自动化、SEO、CRO、社交媒体、SEM、内容策略等多种工具。 参加理由： 增长黑客对任何希望提升营销能力的人都极为相关。这些技能在学校里并未教授。无论您是新晋营销人员还是企业高管，本课程都将帮助您找到改进工作的创新方法，提升竞争优势。初创企业需要特别的自动化和简化方法，以有限预算实现快速增长。本课程将教授如何利用数据做出更好的决策，并获得突破性的增长秘密和竞争对手研究。 学习目标： - 发展增长黑客思维方式 - 理解营销漏斗 - 快速建立和提升品牌形象 - 分析竞争对手，获取见解 - 学习关键的数据库和分析工具 - 优化流程和工具运用 - 创建用户旅程映射和分析 - 掌握A/B测试和转化率优化 学习方式： 课程通过实践工作坊授课，旨在让您沉浸在增长黑客的日常工作中。您将申请新技能并立即在课堂上创建增长。课程内容在原闭门课堂教学的基础上进行浓缩，以便更多人可以远程学习。 这门课的目标是为您提供成功所需的一切资源，无论您是市场营销者、初创企业创始人、数字顾问，还是产品经理，您都将从中受益。
Get savvy. Update your marketing skills with next generation Growth Hacking marketing techniques.Growth hacking is the art of using psychology principles, savvy digital marketing tools, and optimizing your process to get the most output with every project.More tools. Use cases. And practical processes that get measurable results.Use data to make better decisions.Over this 2 day course you will learn how to build a sturdy foundation of marketing growth, using tools geared towards improving traffic, optimizing work-flow, boosting engagement and converting more visitors.THIS IS NEXT-LEVEL MARKETING. Automation, SEO, CRO, SoMe, SEM, Content Strategy, and more tools than you'll know what to do with.Why participate:Growth Hacking is relevant for anyone interested in stepping up their marketing game.They don't teach you this stuff in school.Discovering new ways to improve your craft (marketing, sales, support, product, management, etc) that only come from years of experiences and "doing the work."New marketers:Gain an edge on others and hack everything from getting a new job to bulking up on the latest algorithm trends for social media.Position yourself for a new job or give yourself the advantage in your current one.Corporate clients:You've been using the same processes and tools for years. Innovation starts with taking a look at your business with fresh eyes. Bring engagement, ideation, and branding techniques back to the the front office.Startups:Scaling a bootstrapped startup requires a special mix of automation, streamlined approaches, and most importantly; doing everything on a budget.Get explosive growth secrets and competitor research to boost the reach of your startupThe challenges are the same. The technology and what works keeps changing. Get an advantage.In this course you will learn to discover new ways of tackling workflow and get results.Who are you?This course is designed for anyone with the desire to grow a product or business. You are probably a marketer, startup founder, digital consultant, product manager, consultant, business developer or working in an account or sales role.Skills gainedLearning goals when the Masterclass is completed:The Growth Hacker mindset: 1 to 1 effort vs 1 to 50Marketing funnelsYour Brand: Branding fast and evolving fasterBuilding + boosting your online presenceCompetitor Insights + Analysis + SkyscrapingAnalytics: KPIs vs Vanity MetricsFoundational hacks + toolsAdvanced SEO strategies and Backlink buildingPR / AwardsProcesses: Keys to Optimization + ToolsIdeation + Mapping PrioritiesCreating a techstack and converting usersSEO: Ranking factors + StructureContent Strategy: It's EVERYTHINGAmplification / PR / SoMe AmplificationVisual ContentThe future is VideoSoMe HacksCurate Content for engagementBulk posting and Streamlining your reachOrganizing TemplatesInfluencer MarketingEmail Marketing + Hacks + Integration ToolsCold Outbound MarketingData EnrichmentInbound ToolsSEM Foundations: Adwords, Facebook ads, Linkedin Ads, and targetingConversion Rate OptimizationBuild Your Marketing Tech StackMapping the User Journey + Analyzing User FlowA/B TestingReferral Marketing + campaigns and working with affiliatesBuilding a Growth Hacking TeamAi and MarketingGenerating Content With AiEvent HacksLearning HacksBeing the Boss / Manager you never hadAND MUCH More!How you will learnHands-on workshopsThis course gives you the mindset of a Growth Hacker and the tools needed to get the job done. It is designed to immerse you in the daily work of Growth Hacking and is taught through practical workshops, where you get the tactics required to start getting your hands dirty and apply your newly acquired tools as you go. The workshops are individualized to revolve around your particular field of work, and you will apply techniques like sky-scraping and keyword building to your own business. Not only will you have learned to apply new tools, but you have also created growth while in the classroom.Why So much material?I want to give people a chance to get EVERYTHING they need for success. This course was originally taught over two full days in a closed classroom setting at a co-working space in Copenhagen, Denmark. Taylor has condensed the material and removed the breaks to bring it to an online platform for the purposes of allowing more people to learn remotely.
